1. All · 
  2. Retail & FMCG ·
  3. Finance ·
  4. Travel ·
  5. Fashion & Luxury ·
  6. Brand ·
  7. Entertainment ·
  8. Agency ·
  9. HR

Digital Marketing Masterclass


Why should you attend

The Digital Marketing Masterclass is a highly efficient, half-day conference designed to help you understand and implement the latest in digital. This interactive event combines rapid-fire presentations with in-depth roundtable discussions and a keynote presentation from a leading brand marketer.

With more than 60% of the agenda dedicated to roundtable discussions, you can ask the questions that matter to you. Core topics range from influencer marketing, paid social and AI to content marketing, data analytics and more.

Tickets to this Masterclass are free and available only to senior marketers from B2C brands.

Tue, 22nd January 2019
Free to attend


  1. Kristina Kalpokaite

    Manager Digital Awareness

    Philip Morris International

    Kristina has an extensive experience in developing paid media proposition as well as leading large scale paid media portfolios, both agency and client side. Last year Kristina was invited to be a judge on The Drum Search Awards and her strategy for GAME Peak at Summit won Retail Campaign of the Year at the UK Biddable Awards in 2018. In her current role she looks after all digital paid media efforts for Philip Morris International in the UK – defining the paid media strategy and approach to partner selection, technology, data, audience, channels, formats and process. Kristina’s personal passion is creating an industry that is radically transparent, innovative and fast-paced. She believes that media teams deliver best results when combining creativity, data driven decision making and smart use of technology.


  1. 13:30 – 14:00

    Registration & Networking

  2. 14:00 – 15:00

    Expert presentations

  3. 15:00 – 17:15

    Roundtable discussions

  4. 17:15 – 17:30


  5. 17:30


Melanie White

Ask the Expert

Melanie White Head of Content and Communications Adestra

We asked

Is AI all it’s cracked up to be, or does email already have the answer?

Read the response



Century Club
61-63 Shaftesbury Avenue


Latest News

  1. 10:44 - 2nd May 2018

    The next Digital Marketing Masterclass in London is on 10th July


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

Alternative events

  1. Data & Analytics Masterclass

  2. Customer Engagement Masterclass

  3. Video Masterclass

View All Events