The Digital Marketing Masterclass will show senior management from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.
Head of Marketing - AU & NZEuropcar Mobility Group
Ionie is a strategic and analytical leader with 17 years marketing experience, across a variety of fields including QSR restaurants and franchising, energy and tourism. As country Head of Marketing for Europcar Mobility Group, a global mobility solutions provider, she leads a team of expert marketers driving integrated campaign planning, design and execution across multiple channels and segments for the Australian and New Zealand markets.
The Victoria Hotel
215 Little Collins Street,
Melbourne VIC 3000
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.