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Digital Marketing Masterclass


Why should you attend

The Digital Marketing Masterclass in San Francisco is a highly efficient, half-day conference designed to help you understand and implement the latest in digital.

This interactive event combines rapid-fire presentations with in-depth roundtable discussions and a keynote from a leading brand marketer.

With more than 60% of the agenda dedicated to roundtable discussions, you can ask the questions that matter to you.

Core topics range from influencer marketing, paid social, and AI to content marketing, data and analytics, code-free digital experience, and more.

Tickets to this Masterclass are free and available only to senior brand marketers.

Wed, 23rd January 2019
San Francisco
Free to attend


  1. Erika Wykes-Sneyd

    Global Head of Brand Relevance


    Erika Wykes-Sneyd serves as the Global Head Brand Relevance at Uber, the most talked about challenger brand in the digital revolution. She joined during #deleteuber to lead transformation of their marketing partnerships team.

    Her culture-led approach to integrated marketing is rooted in understanding consumer passions and marrying that with emerging media and technology. At Uber she oversees colllaborations with brands, publishers, influencers and new media to turn moments into movements to make Uber strategically famous. She’s responsible for Uber’s integrated marketing activists that to empower underserved communities across the passions pillars of sports, music, lifestyle & entertainment.

    Previous to Uber she led digital innovation teams at Google at both the Zoo and emerging Businesss Development. While at Sony PlayStation she introduced the world to “Greatness Awaits” to re-launch PlayStation masterbrand and led the go-to-market for the #1 selling console of all, PlayStation 4. Prior to that she worked in automotive leading Toyota’s youth engagement strategy across action sports including surf, skateboarding, motocross, super cross and BMX. she is an expert in brand turnaround and challenger brand marketing. She’s currently working on a book on how to market fearlessly in times of crisis.

  2. Michael Tich

    Marketing Tech Manager


    Michael Tich is a data driven marketer helping companies determine how to best reach new audiences. He currently leads marketing technology for Airbnb's Host Paid Growth team. He has previously led marketing @ a Y-combinator startup and has experience working at Google and Zynga.


  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 12:15

    Roundtable discussions

  4. 12:15 – 12:30


  5. 12:30


Douglas Lusted

Ask the Expert

Douglas Lusted CEO Linkett Shopper Marketing

We asked

What are the three pillars of omni-channel marketing for retailers?

Read the response



Bently Reserve
301 Battery St
San Francisco, CA 94111


Latest News

  1. 22:25 - 2nd Jan 2019

    Wells Fargo is registered to attend the Digital Marketing Masterclass in San Francisco on Wednesday, January 23rd, 2019.

  2. 22:24 - 2nd Jan 2019

    Visa is registered to attend the Digital Marketing Masterclass in San Francisco on Wednesday, January 23rd, 2019.

  3. 22:23 - 2nd Jan 2019

    Williams Sonoma is registered to attend the Digital Marketing Masterclass in San Francisco on Wednesday, January 23rd, 2019.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?