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Digital Retail & CPG Masterclass

Attendees

Why should you attend

The Digital Retail & CPG Masterclass in New York is a highly efficient, half-day conference designed to help you understand and implement the latest in digital in the retail & CPG industry.

This interactive event combines rapid-fire presentations with in-depth roundtable discussions and a keynote from a leading retail brand.

With more than 60% of the agenda dedicated to roundtable discussions, you can ask the questions that matter to you.

Core topics range from mobile app marketing, search, and ecommerce strategies to social media, influencer marketing, CRM, and more.

Tickets to this Masterclass are free and available only to senior brand marketers.

Tue, 12th February 2019
08:30
New York
Free to attend
Register

Speakers

  1. Aleesha Smalls-Worthington

    Senior Brand Director, Marketing & E-Commerce

    Scotch Porter

    Aleesha Smalls-Worthington has been a trailblazer in marketing and interactive for well over (17) years. She is currently the Sr. Brand Director of Marketing & E-Commerce at Scotch Porter. Her creative, innovative concepts and strategies will focus on delivering spot-on results for the niche start up, further elevating the all-natural Men's grooming brand.

    A team player and mentor with a “make your mark” attitude, she puts 110 percent into everything she's involved in. Her expertise in web development, influencer marketing, interactive, social media, advertising, and promotions allows exploration of new media platforms with traditional sensibilities. Before taking position at Scotch Porter, Aleesha held senior positions at Iconix Brand Group and Roc Nation, where she uncovered new digital territories for large global brands and elite celebrity superstar acts.

    She has demonstrated success in building strong teams and managing 360º degree activations. With proven ability to collaborate with stakeholders, vendors and critical team members, she is laser focused on increasing revenue and profits. Driven by new challenges and the desire to excel in all endeavors, her humble but hustle-hard mentality keeps her at the forefront at all times.

  2. Kalshelia Lloyd

    NA Gum Equity Lead

    Mondelēz International

    Kalshelia Lloyd is currently Associate Director of Gum for Mondelēz International where she is in charge of leading the direction of brands such as Trident and Dentyne. After graduating Georgetown University with a BS in Finance and starting her career in investment banking and corporate finance, Mrs. Lloyd received her Master’s in Business Administration at the Stern School of Business at New York University. She started her marketing career at Kraft Foods working on the kids wholesome brands such as Barnum’s Animal Crackers where she established the brand’s partnership with fashion icon, Lilly Pulitzer. She then spent two years working on Ritz Crackers, one of the largest cracker brands in the US, where she was instrumental in relaunching and re-branding the Ritz Crackerfuls sub-brand and redesigning the social media strategy for Ritz Crackers. She then moved to the confectionery business where she had leadership roles in gum innovation and managing the candy portfolio of Sour Patch Kids and Swedish Fish. Mrs. Lloyd currently co-leads the Mondelēz International African American Council for North America. She also volunteers in her community through her work with her sorority, Alpha Kappa Alpha Sorority Inc., and the Junior League of Elizabeth-Plainfield. Mrs. Lloyd lives in northern New Jersey with her husband, Malcolm, toddler twins, Jackson & Layla and miniature schnoodle named Max.

Agenda

  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 12:15

    Roundtable discussions

  4. 12:15 – 12:30

    Keynote

  5. 12:30

    Close

Anna Switz

Ask the Expert

Anna Switz Director of Customer Success Admedo

We asked

How can marketers and programmatic technology work together to improve campaign performance?

Read the response

Venue

Address

Interface NYC
140 W 30th Street
New York, NY 10001

Map

Latest News

  1. 14:48 - 3rd Jan 2019

    Onia is registered to attend the Digital Retail & CPG Masterclass in New York on February 12th, 2019.

  2. 14:47 - 3rd Jan 2019

    Etsy is registered to attend the Digital Retail & CPG Masterclass in New York on February 12th, 2019.

  3. 14:51 - 3rd Jan 2019

    Jordache is registered to attend the Digital Retail & CPG Masterclass in New York on February 12th, 2019.

Roundtables

The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

Alternative events

  1. Social Retail & CPG Masterclass

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