The Programmatic Masterclass was last held in Dubai on Thu, 25th February 2016.
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The Programmatic Masterclass will show senior management from B2C brands how to harness the power and efficiencies of programmatic advertising.
It will explain the different flavours of programmatic, from Real Time Bidding auctions where buyers bid on individual impressions, to Private Marketplaces where buyers use programmatic processes to buy guaranteed inventory from known publishers.
At the free to attend, half-day event, delegates will hear from programmatic experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote speech about its own programmatic journey.
BiCE Sky Lounge
Hilton Dubai Jumeirah Resort
Jumeirah Beach Road
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.