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Programmatic Masterclass

Sorry, Too Late... but don't miss out next time

The Programmatic Masterclass was last held in Dubai on Thu, 25th February 2016.

To stay up to date about when this Masterclass will next be scheduled as well as all other Masterclassing events, subscribe to our Newsletter.

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Why should you attend

The Programmatic Masterclass will show senior management from B2C brands how to harness the power and efficiencies of programmatic advertising.

It will explain the different flavours of programmatic, from Real Time Bidding auctions where buyers bid on individual impressions, to Private Marketplaces where buyers use programmatic processes to buy guaranteed inventory from known publishers.

At the free to attend, half-day event, delegates will hear from programmatic experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote speech about its own programmatic journey.

To be scheduled
To be scheduled
Free to attend


  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 12:15

    Roundtable discussions

  4. 12:15 – 12:30


  5. 12:30


Melanie White

Ask the Expert

Melanie White Head of Content and Communications Adestra

We asked

Is AI all it’s cracked up to be, or does email already have the answer?

Read the response



BiCE Sky Lounge

Hilton Dubai Jumeirah Resort

The Walk

Jumeirah Beach Road




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The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

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