The Birth of Programmatic Creative
Have you heard that ads are designing themselves now? No, I’m not kidding, and no, this is not the ill-advised plot of a direct to Blue-Ray® sci-fi flick, it’s a real thing.
We call it “Programmatic Creative,” and it is all the buzz among us Digital Marketers. With a quick search of the topic, you can see headlines such as, “The Rise of Creative in a Programmatic World,” “2016: The Year of Programmatic Creative,” “The Era of Programmatic Creative,” and “Programmatic Creative Whips Flash Creative in Mixed Martial Arts Smack Down!” Okay, I made that last one up, but there is a lot of hype surrounding the topic. The reason is simple. Programmatic Creative promises marketers the opportunity to speak almost one-to-one with their audiences, which makes their advertising more efficient and effective.
So, how did we get here?
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