Digital

Finding Opportunity in Disruption Workshop

2020 has been the year of disruption - when the past is no longer a reliable indicator of the future. In this session, we will focus on finding opportunity in disruption and adapting to the new unknown. Those that can react fastest will take a disproportionate share of the opportunity on offer. With Black Friday and peak trading just around the corner, now is the time to adapt your marketing strategies and steal a march on the competition.

 

• Marketing strategies to get ahead of the competition

 

• How to use multi-touch attribution to invest your marketing budgets intelligently

 

• Using disruption as an 'opportunity'

When
Nov 18, 2020
Where View on Map
UK - Online Event
Time
11:30 am - 12:15 pm
Join us for this 45 minute workshop that is intended for senior B2C marketers in London and across the UK. The session will begin at 11:30am GMT.
Keynote Speaker
James Bentley
UK Strategy Director
Profile

James possesses over 15 years of experience in client services, leadership and strategy across Affiliates, CRM, SEM, Social, DMP and Display. He first joined Awin in 2007, progressing from Account Manager to Account Director. In 2012, James joined an industry leading Marketing Cloud DSP as a Senior Client Services Manager. James returned to Awin in early 2019 as UK Strategy Director, where he is focused on driving continued growth through key strategic initiatives, innovation and international alignment.

Keynote Speaker
Robert Davinson
Content Analyst
Profile

Rob has been at Awin for seven years, working now as a Content Analyst on Awin’s Global Strategy team. He produces content based on the insights that the affiliate network tracks around the world. Alongside writing articles and whitepapers, Rob hosts the monthly podcast Awin Talks, presents at numerous industry conferences and is the editor of The Awin Report, the annual guide to the state of the global affiliate industry.

Past Attendees

Event Information

The 'Finding Opportunity in Disruption' Workshop will show marketing leaders how to adapt to the new unknown.

 

The 45-minute session will consist of a presentation from our digital partner, Awin, followed by an intimate and interactive discussion with the speakers and your peers. Awin will demonstrate how those retailers using multi-touch attribution to invest their marketing budgets intelligently are primed to succeed during what promises to be the most pivotal Q4 in recent memory.

 

From this session, you'll take away:

 

• Marketing strategies to get ahead of the competition

• How to use multi-touch attribution to invest your marketing budgets intelligently

• Using disruption as an 'opportunity'

Show agenda

11:25am
Check In & Welcome
Join Zoom meeting
11:30am
Expert Presentation
Finding Opportunity in Disruption - Adapting to the New Unknown
James Bentley and Robert Davinson - Awin
11:50am
Q&A
12:15pm
Closing Remarks

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Finding Opportunity in Disruption Workshop
UK - Online Event
 -
Nov 18, 2020
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What our Attendees Say

“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
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Universal Studios, Sr. Manager, International Sales and Marketing
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