Winners Announced
Effective Digital Marketing Awards 2022
The winners of the 2022 Effective Digital Marketing Awards have been announced. Scroll down to see the winners in each category. Congratulations to all our winners.
The Call for Entries for the 2023 Edition will launch on 17th April. To receive updates, email awards@masterclassing.com with the subject line: Awards
Entry Information
Effective Digital Marketing Awards 2023
The Effective Digital Marketing Awards have a strong emphasis on effectiveness, so the winners are typically campaigns and solutions where solid evidence of success is a key component of the entry.
The winners of the 2022 Edition were announced at a Virtual Awards Ceremony held on 8th July.
The Call for Entries for the 2023 Edition launches on 17th April.
Call for Entries 2023:
Entry Deadline:
Awards Ceremony:
Winners
Below are the winners in each category for the 2022 Effective Digital Marketing Awards. The winners were announced at a Virtual Awards Ceremony held on 8th July. In addition to the main categories, there are also three special awards. These include the Grand Prix Award, which is the judges’ choice of the best entry overall; and two Digital Expert of the Year Awards, one for North America, the second for UK, EMEA and APAC. The Digital Expert Awards recognise the company which averages the highest attendee feedback results when presenting at Masterclassing events around the world.
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Grand PrixWinner
- MSF UK and Crafted – Afghan Crisis Appeal 2021
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Digital Expert of the Year – UK, EMEA & APACWinner
- Sinch
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Digital Expert of the Year – North AmericaWinner
- Inmar Intelligence
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Most Effective Advertising CampaignWinner
- Tiso and QueryClick
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Most Effective Paid Social CampaignWinner
- Imagination Technologies and Liberty
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Most Innovative CampaignWinner
- Yext
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Most Effective Video CampaignWinner
- Redefine Meat and Moburst
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Most Effective Tech PlatformWinner
- MarketMuse
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Most Effective Search CampaignWinner
- GoCardless and Blue Array
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Most Effective Retail CampaignWinner
- Simpli.fi
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Most Effective Performance Marketing CampaignWinner
- MSF UK and Crafted
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Most Effective Pandemic CampaignWinner
- Clarins UK and Hootsuite
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Most Effective Mobile CampaignWinner
- Abide and Moburst
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Most Effective B2B CampaignWinner
- Raja Workplace and tmwi
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Most Effective Launch CampaignWinner
- Loch Electronics and Nuuk
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Most Effective International CampaignWinner
- Loch Electronics and Nuuk
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Most Effective Integrated CampaignWinner
- MSF UK and Crafted
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Most Effective Influencer CampaignWinner
- Thermo Fisher Scientific
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Most Effective FMCG/CPG CampaignWinner
- Nescafe and tmwi
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Most Effective DTC eCommerce CampaignWinner
- B&Q and Yodel Mobile
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Most Effective Data & Analytics CampaignWinner
- Boundless and Trueology
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Most Effective Content Marketing CampaignWinner
- Diageo Bar Academy and Smarts
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Most Effective Attribution SolutionWinner
- QueryClick
Judging Criteria
Read on to find out what the judges will be looking for when scoring the entries.
20% Strategy
Judges will evaluate a clear explanation of business goals, evidence of a sound business strategy, and how those goals will be achieved in the development and launch of the campaign or solution.
20% Innovation
For the Innovation element, the judges will be looking for evidence of originality, creativity, and innovation to employ a different approach in solving an old problem.
20% Execution
Regarding execution, the judges will assess how well the campaign or other solution was delivered and overcame any challenges that were identified or encountered.
40% Results
The judges will consider evidence of effectiveness in real numbers, relating results back to the entry's original goals. If the numbers are confidential, please make this clear on the Entry Form.
Meet the Judges
Meet our judging panel of leading global brand marketers, representing 12 cities and four continents around the world.
Antonis Konstantinidis
Senior SEO Manager, Charlotte Tilbury
Dean Lindsay
Senior Manager, Product Marketing, Checkout.com
Rachel Grate
Head of Brand Marketing, Tiqets
Alexis Jourrou
Director of Global Enterprise Innovation, Conde Nast
Rebecca Shaw
Digital Marketing Lead, Microsoft
Courtney Kociemba
Senior Director of Loyalty, Kendra Scott
Lyndsay Anderson
Marketing Director, Dirty Bones
Ros Robinson
Head of Marketing, Ascot Racecourse
Natarscha Lunde
Marketing Director, Kong Company
Vera Koch
VP, Global Marketing, eSalon
Avantika Saxena
Director of Growth Marketing, Fresh Prep
Sush Padhye
Digital Marketing Manager, Total Tools
Roxana Nicolescu
VP Brand Marketing & Social Media, Wego Middle East
Leslie Griffin
Director, Product & Marketing Analytics, Reebok
Imogen Thompson
Advocacy Lead, John Lewis
Scott Ward
Senior Marketing Manager, Center Parcs
Chuck Cantrell
VP of eCommerce, Luxie
Zeeshan Khan
Head of Marketing, Legoland
Tara O'Hara
Director of eCommerce, Knix
Katharina Sutch
Global Shopper & OmniChannel Activation Director, LEGO Group
Sathis Aravinda
Regional Director of Revenue, Sales, Distribution & Digital, Middle East & Africa, Millennium Hotels and Resorts
Where & When
Awards Ceremony
Ceremony Agenda
About Event
When
Where
More information will follow once the Shortlist has been announced, for more information about the Awards Ceremony, email awards@masterclassing.com
Sponsorship
To find out more about Sponsorship opportunities for the 2022 Effective Digital Marketing Awards, please get in touch via our Contact page or the button below.