Keynote Spotlight - David Freeman
Who was/is your best boss and why?
I've been lucky, they've all been great and I've taken very different learning from each. Plus, I'm still friends with the majority of them so it would be very awkward to pick just one.
Where do you see digital marketing evolving (5 years/10 years)?
That's quite a scary thought when you think the pace of technological evolution is increasing and companies like Google, Amazon and Facebook are still relatively young. Will we all be talking to our devices, will we be closer to a Minority Report style of personalised advertising? Who knows. However, I think we can be certain that we'll see a continued trend in ever-increasing usage of data and machine learning.
What do you wish you’d known 10 years ago? (If you could ask yourself)
So many things, but one would be: Who the 10 most successful digital companies would be.
What’s the most interesting digital campaign you’ve seen recently?
National Geographic Yourshot jumps out for its brilliant use of user-generated content.