Mastering Brilliant Customer Experience Masterclass
The rise of mobile and other emerging technology platforms has given consumers endless ways to interact with brands online. In this session, senior brand marketers from throughout APAC will learn how to address dynamic customer behaviour and create brilliant cross-channel customer experience on mobile and beyond. This exclusive online event will start at 2pm in Thailand and Western Indonesia, 3pm in Singapore and Malaysia, 5pm in Sydney and 7pm in Auckland.
As an Evangelist at Braze, Magith Noohukhan addresses the company's global vision for customer engagement and how Braze can help brands feel empowered to create more meaningful, human conversations with their customers.
Yee Lynn is the Group CRM Lead of HappyFresh, South East Asia's leading online grocery delivery platform. In her current role, she is responsible for lifecycle messaging and customer communications strategy. She leads the HappyFresh CRM teams across Indonesia, Malaysia, and Thailand. Prior to HappyFresh, Lynn was CRM manager for RedMart, then Lazada; raising the bar for customer engagement in the grocery space through email and push.
Consumers now have endless ways to interact with brands online. Think websites and native apps, smart speakers and smartwatches, and a whole lot more. But that bounty has made it harder for individual brands to attract and hold their customers’ attention. The average person uses less than half the apps installed on their phone each month—and only about nine on a daily basis. The challenge is for brands to create and maintain seamless customer experiences. In this session, our partner, Braze will focus on how to create brilliant cross-channel customer experience on mobile and beyond. Braze specialises in delivering authentic customer experiences across email, mobile, SMS, and web. Braze was recently named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2019 and is headquartered in New York with offices in Singapore, London, San Francisco, Chicago.
At this webinar, you’ll learn how to:
Keep up with ever-changing consumer behaviour and preferences
Ace brilliant customer engagement (examples of basic -> good -> great -> brilliant)
Leverage personalisation and relevance to create more responsive experiences
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