Digital In-Person Event

Mobile and App Marketing Masterclass

Join senior marketers from leading brands for a conference designed to showcase the latest tools, tech and trends in mobile & app marketing. Update your knowledge, get ahead of your competition, master mobile!

Nov 30, 2021
Where View on Map
LONDON - Royal Society of Chemistry, Burlington House
8:30 am - 12:30 pm
The latest digital tools, tech and trends created for an audience of senior mobile & app marketing professionals from London and surrounding areas. Please plan to arrive by 8:30am GMT.
Keynote Speaker
Nazish Saleem
Digital Channel Manager

Nazish Saleem is the Digital Channel Manager for Morses Club and brings over 10 years experience in digital marketing. Her focus is improving the online customer journey through content, SEO and UX optimisation for new and existing customers.

Past Attendees

Event Information

Every brand in the world knows they need a mobile strategy, as consumers increasingly turn to mobile to help them with every aspect of their daily lives. And with virtually all the time consumers spend on their phones spent in-app, app marketing is a vital piece of the picture. Especially when you consider there are around 3 million apps available on Google Play, and another 2 million in the Apple App Store, competing for people’s attention.


At the Mobile & App Marketing Masterclass, you will hear from experts how to successfully engage with customers and prospects on mobile. You’ll also learn how to rise above the noise and get your app downloaded, and how to keep your app’s users loyal to it.


The event will consist of five presentations each capped at 10 minutes delivered by our digital partners providing insights on emerging trends and technology. The sessions will be followed up by a series of five roundtables designed to enable marketing leaders from the most influential brands to share knowledge in a collaborative and interactive environment.

Show agenda

8:30am - 9:00am
Registration & Networking
9:00am - 10:00am
Expert Presentations
Humanising Your Digital Customer Journey
Magith Noohukhan, Customer Engagement Evangelist - Braze
Return on Experience: Three Practical Use Cases
Laura Davis, Customer Success Manager EMEA - AppsFlyer
Creators & Performance. Your New Media Mix
Omri Argaman, CMO & Co-founder - Zoomd
The Power of Location
James Sexton-Barrow, Head of Planning - Mobsta
10:00am - 12:15pm
Roundtable Discussions
12:15pm - 12:30pm
Keynote Presentation - PWAs in practice – A Case Study on the Morses Club Customer App
Nazish Saleem, Digital Channel Manager - Morses Club

With thanks to our experts

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Mobile and App Marketing Masterclass
LONDON - Royal Society of Chemistry
Nov 30, 2021
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Connecting experts and audiences

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Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

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