Personalisation at Scale Masterclass

Every day, more and different types of data are being created and captured. Analysing trends in data makes personalisation possible, but how do you sift through the data and utilise data to personalise effectively, while respecting data privacy. This webinar will focus on how to get personalisation right by highlighting 10 proven audiences and use cases that convert.

Jun 10, 2020
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LONDON - Online Event
3:00 pm - 4:00 pm
Join us and customer data experts, Segment for this one-hour webinar starting at 3pm in London, 4pm in Western Europe.
Keynote Speaker
Kevin White
Head of Growth Marketing

Past Attendees

Event Information

Matching your target audience with a compelling offer and contextually-relevant messaging is the secret to successful personalisation. However, to reach that audience, efficiently and effectively utilising your data is key. This webinar will take a deep dive into how to leverage your data to personalise user experience to increase top of funnel volume, improve conversion rates, and accelerate funnel velocity. And how to do it all at scale.

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Expert Presentations

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Personalisation at Scale Masterclass
LONDON - Online Event
Jun 10, 2020
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Deeper Learning

Audience sizes are limited to just 40 people, so you benefit from richer more fruitful conversations, and enjoy content that’s better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to roundtable discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great way to skill up in the fast moving digital space”
Mars, Regional Marketing Strategy Director
“A morning well worth spent, engaging quick fire presentations, roundtables, and a well curated roster of presenters and subjects to discuss”
Merlin Entertainments, Director of Digital Products
“Great insights and useful tools, speakers are of high quality”
Coty, Brand Manager
“Masterclassing is a well organised and expert level event with illuminating roundtables and a non sales focus throughout. Very worthwhile!”
Wexas Travel, Head of Digital
“Masterclassing goes beyond the traditional lecture and provides a platform to engage and share ideas”
glh Hotels, Head of Brand
“Whether the subject/topic has a direct connection with your business or challenges, Masterclassing events are always informative and inspiring”
Warner Bros., International Marketing Manager
“Great forum to learn and discover new, innovative companies in a fast moving industry”
Philips, Head of Marketing Intelligence
“Very informative and thought provoking! It's great to know such tools are at our disposal”
Charlotte Tilbury, Head of Product Marketing Global

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