Personalisation for Today’s Omnichannel Consumer Workshop

Whilst most marketers believe personalisation is key to customer engagement, they are not seeing the results they expect. Personalisation is critical to your marketing strategy and "Hi $FNAME” in an email or SMS does not hit the mark anymore. Consumer behaviour has evolved and their journey is no longer linear. Bouncing from one device to another across multiple channels, your consumers expect brands to communicate with them as ONE person. Join us as we discuss how you can personalise the journey for your always online, always conscious consumer and look at considerations for customer engagement that scales.

Nov 18, 2020
Where View on Map
UK - Online Event
9:00 am - 9:45 am
Join us for this 45 minute workshop that is intended for senior B2C marketers in London and across the UK. The session will begin at 9:00am GMT.
Keynote Speaker
Bruce Swann
Senior Director - Product Marketing

Bruce is Senior Director of Product Marketing at Cheetah Digital. He focuses on the go-to-market strategies for solutions within the Cheetah Digital Customer Engagement Suite, as well as creating and delivering thought leadership at industry events. Before joining Cheetah Digital, Bruce worked at Adobe for over five years as a Group Product Marketing Manager supporting the Adobe Experience Cloud. Bruce lives in Bozeman, MT (USA) with his wife and three children.

Past Attendees

Event Information

The 'Hi $FNAME" doesn’t work. Personalization for Today’s Omnichannel Consumer' Workshop will show marketing leaders ways to engage and interact with customers and adapt to changing shopping behaviours.


The 45-minute session will consist of a presentation from our digital partner, Cheetah Digital followed by an intimate and interactive discussion with the speakers and your peers.


From this session, you'll take away:


• How to connect with consumers and different ways to engage and interact with customers

• How brands are personalising their customer journey

• Considerations for customer engagement that scales

Show agenda

Check In & Welcome
Join Zoom Workshop
Expert Presentation
Hi $FNAME" Doesn’t Work. Personalization for Today’s Omnichannel Consumer
Bruce Swann - Cheetah Digital
Closing Remarks

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Personalisation for Today’s Omnichannel Consumer Workshop
UK - Online Event
Nov 18, 2020
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Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

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