Reducing Cannibalised Budget Wastage in Paid Search to Improve Your ROI Workshop
Uncovering wasted media spend and identifying incremental ROI opportunities. This Workshop will discuss the relationship between organic and paid search, and how to avoid budget wastage through data analysis and optimisation. Utilising a bespoke Unified Search tool, QueryClick touch on how you can identify cannibalisation issues whilst also finding incremental ROI opportunities to grow your paid search performance in synergy with organic.
Malcolm is Head of Paid Media at QueryClick, a leading independent performance marketing consultancy. A paid media specialist, Malcolm has over a decade of experience in helping brands achieve performance and get the most out of their paid search budgets in both agency and client side settings.
The 'Reducing Cannibalised Budget Wastage in Paid Search to improve your ROI' Workshop will show marketing leaders practical strategies of how to uncover wasted media spend and identify incremental ROI opportunities.
The 45-minute session will consist of a presentation from our digital partner, QueryClick, followed by an intimate and interactive discussion with the speakers and your peers.
From this session, you'll take away:
• The relationship between organic and paid search
• How to use data analysis and optimisation to avoid budget wastage
• Ways to grow your paid search performance by using incremental ROI opportunities
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