Reducing Cannibalised Budget Wastage in Paid Search to Improve Your ROI Workshop

Uncovering wasted media spend and identifying incremental ROI opportunities. This Workshop will discuss the relationship between organic and paid search, and how to avoid budget wastage through data analysis and optimisation. Utilising a bespoke Unified Search tool, QueryClick touch on how you can identify cannibalisation issues whilst also finding incremental ROI opportunities to grow your paid search performance in synergy with organic.

Nov 18, 2020
Where View on Map
UK - Online Event
10:15 am - 11:00 am
Join us for this 45 minute workshop that is intended for senior B2C marketers in London and across the UK. The session will begin at 10:15am GMT.
Keynote Speaker
Malcolm Gibb
Head of Paid Media

Malcolm is Head of Paid Media at QueryClick, a leading independent performance marketing consultancy. A paid media specialist, Malcolm has over a decade of experience in helping brands achieve performance and get the most out of their paid search budgets in both agency and client side settings.

Past Attendees

Event Information

The 'Reducing Cannibalised Budget Wastage in Paid Search to improve your ROI' Workshop will show marketing leaders practical strategies of how to uncover wasted media spend and identify incremental ROI opportunities.


The 45-minute session will consist of a presentation from our digital partner, QueryClick, followed by an intimate and interactive discussion with the speakers and your peers.


From this session, you'll take away:


• The relationship between organic and paid search

• How to use data analysis and optimisation to avoid budget wastage

• Ways to grow your paid search performance by using incremental ROI opportunities

Show agenda

Check In & Welcome
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Expert Presentations
Reducing Cannibalised Budget Wastage in Paid Search to improve your ROI
Malcolm Gibb - QueryClick
Closing Remarks

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Reducing Cannibalised Budget Wastage in Paid Search to Improve Your ROI Workshop
UK - Online Event
Nov 18, 2020
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We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

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More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

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Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

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Revlon, Global Brand Manager
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