Digital

Reducing Cannibalised Budget Wastage in Paid Search to Improve Your ROI Workshop

Uncovering wasted media spend and identifying incremental ROI opportunities. This Workshop will discuss the relationship between organic and paid search, and how to avoid budget wastage through data analysis and optimisation. Utilising a bespoke Unified Search tool, QueryClick touch on how you can identify cannibalisation issues whilst also finding incremental ROI opportunities to grow your paid search performance in synergy with organic.

When
Nov 18, 2020
Where View on Map
UK - Online Event
Time
10:15 am - 11:00 am
Join us for this 45 minute workshop that is intended for senior B2C marketers in London and across the UK. The session will begin at 10:15am GMT.
Keynote Speaker
Malcolm Gibb
Head of Paid Media
Profile

Malcolm is Head of Paid Media at QueryClick, a leading independent performance marketing consultancy. A paid media specialist, Malcolm has over a decade of experience in helping brands achieve performance and get the most out of their paid search budgets in both agency and client side settings.

Past Attendees

Event Information

The 'Reducing Cannibalised Budget Wastage in Paid Search to improve your ROI' Workshop will show marketing leaders practical strategies of how to uncover wasted media spend and identify incremental ROI opportunities.

 

The 45-minute session will consist of a presentation from our digital partner, QueryClick, followed by an intimate and interactive discussion with the speakers and your peers.

 

From this session, you'll take away:

 

• The relationship between organic and paid search

• How to use data analysis and optimisation to avoid budget wastage

• Ways to grow your paid search performance by using incremental ROI opportunities

Show agenda

10:10am
Check In & Welcome
Join Zoom Workshop
10:15am
Expert Presentations
Reducing Cannibalised Budget Wastage in Paid Search to improve your ROI
Malcolm Gibb - QueryClick
10:35am
Q&A
11:00am
Closing Remarks

With thanks to our experts

Interested in becoming one of our experts?


Become an Expert

Reducing Cannibalised Budget Wastage in Paid Search to Improve Your ROI Workshop
UK - Online Event
 -
Nov 18, 2020
Register now

Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager

Upcoming Events

Can't make it?