Say Hello to the “Offline Cookie” Workshop

How do you close the gap between your offline and online stores? Wouldn’t it be great if you could understand your customers behavior in-store, and join that up to their digital profile? For brands with an offline and online presence, now is the time to finally close that gap and understand how your customers sit in both realms. In this session, we will explore the power behind this critical insight, and give you some practical tactics that you can use to deploy your very own "offline cookie".

Nov 19, 2020
Where View on Map
UK - Online Event
10:15 am - 11:00 am
Join us for this 45 minute workshop that is intended for senior B2C marketers in London and across the UK. The session will begin at 10:15am GMT.
Keynote Speaker
Aria Rabet
Solutions Consultant

An essential member of Mapp Digital's UK Solutions Consultancy Team, Aria has years of experience helping some of the biggest brands in the UK pull their 1st party data together, and leverage it for powerful data-driven marketing and analytics.

Past Attendees

Event Information

The 'Say Hello to the Offline Cookie' Workshop will show marketing leaders how to bridge the gap between offline and online stores.


The 45-minute session will consist of a presentation from our digital partner, Mapp Digital, followed by an intimate and interactive discussion with the speakers and your peers.


From this session, you'll take away:


• How to understand how your customers sit in both realms of offline and online

• Tactics to deploy your own offline cookie

• How to join up digital profile and in-store behaviour

Show agenda

Check In & Welcome
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Expert Presentations
Say Hello to the “Offline Cookie” – Closing the Gap Between your Offline and Online Stores!
Aria Rabet - Mapp Digital
Closing Remarks

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Say Hello to the “Offline Cookie” Workshop
UK - Online Event
Nov 19, 2020
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Connecting experts and audiences

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Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager

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