Fight for Your Facts: The Impact of Accurate Data in Search Workshop

Why is it so important that brands take control of their answers online? Today, information is everywhere, and it can be accessed in an instant. As consumers we expect to get accurate, immediate responses to our questions anywhere we ask them – especially from the brands we interact with. In fact, this information exchange underpins customer relationships; being offered accurate answers by a brand evokes trust, according to 70% of consumers.

Nov 17, 2020
Where View on Map
UK - Online Event
10:15 am - 11:00 am
Join us for this 45 minute workshop that is intended for senior B2C marketers in London and across the UK. The session will begin at 10:15am GMT.
Keynote Speaker
Sean Davison
Regional Vice President, Northern Europe

Search has seen a massive paradigm shift over the last two decades. People don’t just type in disparate keywords anymore — they ask very specific questions. In return they expect — and depend on — official answers to help them make important decisions in their lives. Wrong answers aren’t an option. That’s where Yext comes in. Our mission to help businesses and organisations around the world deliver official answers everywhere people search.

Past Attendees

Event Information

The 'Fight for Your Facts: The Impact of Accurate Data in Search' Workshop will show marketing leaders why it is important to provide accurate, immediate answers to consumer questions online.


The 45-minute session will consist of a presentation from our digital partner, Yext, followed by an intimate and interactive discussion with the speakers and your peers.


In this workshop, you’ll discover:


• How shortfalls in search are letting consumers down and costing businesses big.

• European consumers’ experiences of searching for answers – and the impact when they can’t find them.

• 3 critical steps to help bridge the trust gap between businesses and consumers.

Show agenda

Check In & Welcome
Join Zoom Workshop
Expert Presentation
Searching for Trust: Why Brands Must Take Control of their Answers Online
Sean Davison - Yext
Closing Remarks

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Fight for Your Facts: The Impact of Accurate Data in Search Workshop
UK - Online Event
Nov 17, 2020
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Connecting experts and audiences

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Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager

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