Smart CRM Fundamentals Workshop

In this workshop, we will walk you through all of the most essential building blocks of a smart CRM operation. From Lifetime Value definition to calculating Future Value, from segmentation to Unique Customer Personas, and Optimove's predictive model, based on personalised customer journeys.

Nov 19, 2020
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UK - Online Event
9:00 am - 9:45 am
Join us for this 45 minute workshop that is intended for senior B2C marketers in London and across the UK. The session will begin at 9:00am GMT.
Keynote Speaker
Matan Block Temin
Director of Strategic Services

Matan leads the Strategic Services team at Optimove’s London office. As an experienced marketing data scientist, Matan has led some of Optimove’s biggest projects in the gaming industry. His specialty is working closely with CRM executives on optimising retention marketing programs, analysing customer data and revealing actionable, data-driven marketing insights. Matan holds a BSc in Industrial Engineering and Management from Tel Aviv University.

Past Attendees

Event Information

The 'Smart CRM Fundamentals' Workshop will show marketing leaders the most critical building blocks of a effective CRM operation.


This 45-minute session will consist of a presentation from our digital partner, Optimove, followed by an intimate and interactive discussion with the speaker and your peers, as well as the chance to share your day-to-day CRM challenges.

From this session, you'll take away:


• The ins-and-outs of segmentation and lifetime value

• The most fundamental building blocks of a smart CRM operation

• Understanding personalised customer journeys

Show agenda

Check In & Welcome
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Expert Presentations
Smart CRM Fundamentals: The Ins-and-Outs of Segmentation and Lifetime Value
Matan Block Temin - Optimove
Closing Remarks

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Smart CRM Fundamentals Workshop
UK - Online Event
Nov 19, 2020
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Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager

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