Unlocking the Power of Unified Measurement for Cross-Channel Marketing Success Workshop
Understanding the true impact of each advertising channel is essential - but traditional attribution models often leave gaps. Join us for an in-depth look at Unified Measurement, a modern approach that brings together data across all channels, touchpoints, and strategies to create single, actionable view of marketing performance.
This webinar will explore the core principles of Unified Measurement, as outlined in the Rockerbox Unified Measurement Playbook, and how it empowers marketers to confidently allocate budget, optimize campaigns, and drive growth.
We'll discuss key components, including building a Marketing Data Foundation, implementing Deduplicated Attribution, and applying advanced Validation Methodologies like MMM, Incrementality Testing, and Surveys to refine insights. Learn how to move beyond fragmented data and establish a Unified KPI that reflects the true impact of your marketing efforts.
Key takeaways include:
- Taking a unified view of marketing impact
- Making confident, data-driven budget decisions
- Leveraging advanced techniques for accurate insights
Whether you're new to unified measurement or looking to fine-tune your approach, this session will provide practical strategies to make data-backed decisions that drive meaningful results.
Ashley McAlpin is the Head of Marketing at Rockerbox. She is passionate about helping companies understand and optimize their marketing measurement strategies. Ashley has spent the last 15 years building and leading marketing organizations at various startups within the B2B SaaS ecosystem, specifically in the data space.
