Using 1st Party Data to Supercharge Your Marketing Workshop

Successful data-driven companies have been extracting value from data for years, knowing that it is critical to their success. So why are so many businesses still not doing as much as they could with their zero and first party data? In this workshop, you will find out why some companies are outperforming others and what you can do to improve. You will leave this session armed with practical strategies you can leverage to supercharge your current marketing efforts.

Nov 17, 2020
Where View on Map
UK - Online Event
11:30 am - 12:15 pm
Join us for this 45 minute workshop that is intended for senior B2C marketers in London and across the UK. The session will begin at 11:30am GMT.
Keynote Speaker
David Westwood
Solutions Consultant

As a senior Solutions Consultant in the UK, David helps brands of all sizes find new and exciting ways to engage with their customers, ranging from implementing targeted digital marketing campaigns to trialling in-store shopper experiences.

Past Attendees

Event Information

The 'Using 1st Party Data to Supercharge Your Marketing' Workshop will show marketing leaders practical strategies to use to help supercharge current marketing efforts by more effectively leveraging zero and first party data.


The 45-minute session will consist of a presentation from our digital partner, Mapp Digital, followed by an intimate and interactive discussion with the speakers and your peers.


From this session, you'll take away:


• Why some companies are outperforming others

• How to successfully use zero and first party data

• Practical strategies to help with current marketing efforts

Show agenda

Check In & Welcome
Join Zoom meeting
Expert Presentations
Using 1st Party Data to Supercharge Your Marketing
David Westwood - Mapp Digital
Closing Remarks

With thanks to our experts

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Using 1st Party Data to Supercharge Your Marketing Workshop
UK - Online Event
Nov 17, 2020
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Connecting experts and audiences

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Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager

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