Using 1st Party Data to Supercharge Your Marketing Workshop
Successful data-driven companies have been extracting value from data for years, knowing that it is critical to their success. So why are so many businesses still not doing as much as they could with their zero and first party data? In this workshop, you will find out why some companies are outperforming others and what you can do to improve. You will leave this session armed with practical strategies you can leverage to supercharge your current marketing efforts.
As a senior Solutions Consultant in the UK, David helps brands of all sizes find new and exciting ways to engage with their customers, ranging from implementing targeted digital marketing campaigns to trialling in-store shopper experiences.
The 'Using 1st Party Data to Supercharge Your Marketing' Workshop will show marketing leaders practical strategies to use to help supercharge current marketing efforts by more effectively leveraging zero and first party data.
The 45-minute session will consist of a presentation from our digital partner, Mapp Digital, followed by an intimate and interactive discussion with the speakers and your peers.
From this session, you'll take away:
• Why some companies are outperforming others
• How to successfully use zero and first party data
• Practical strategies to help with current marketing efforts
With thanks to our experts
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