Virtual Data and Analytics Masterclass

Join senior marketers from leading brands for an interactive virtual conference designed to showcase the latest tools, tech and trends in data management, data optimisation and analytics. Update your knowledge, get ahead of your competition, and master data!

Feb 2, 2021
Where View on Map
UK - Online Event
9:00 am - 11:00 am
The latest data and analytics tools, tech and trends created for an audience of senior marketing professionals from across the UK. The event starts at 9:00am GMT.
Keynote Speaker
Karen Fang
Marketing Analytics Lead

With an Operational Research background, my career started in some of the classic Analytics areas such as Demand Forecasting and Revenue Management before I moved into Marketing Analytics. Prior to my current role in HealthTech, I applied Analytics principles across various industries such as Luxury Fashion Ecommerce, Digital Media, Tourism, Energy and Food Manufacturing. Currently, I am building and strengthening the Marketing Analytics team at Babylon. My goal is to use data to help drive more efficiency into Marketing and enhance the data-driven culture amongst our stakeholders and business partners.

Past Attendees

Event Information

This event is not a traditional conference!


The Data & Analytics Masterclass will help marketing leaders develop cutting edge data and analytics strategies to drive growth and new business opportunities as well as engage and retain existing customers.


The event will consist of three presentations each capped at 10 minutes delivered by our digital partners providing insights on emerging trends and technology. The sessions will be followed up by a series of three roundtables designed to enable marketing leaders from the most influential brands to share knowledge in a collaborative and interactive environment.

Show agenda

8:55am - 9:00am
Check In & Welcome
Join Zoom meeting
9:00am - 10:30am
Expert Presentations & Roundtable Discussions
Three Expert presentations followed by interactive roundtable sessions enable you to engage with the Experts and other brand marketing leaders. You are able to address the challenges you face and get answers to the questions that mean most to you and your brand.
How AI is Transforming Creative Decision Making
Stefan Britton - Datasine
Managing the Future of Customer Insights
Axel Schaefer - Adobe
Data Accuracy: The Holy Grail for Boosting Your Marketing Dollar
Chris Liversidge - QueryClick
10:30am - 10:45am
Keynote Presentation - How to Build an Experimentation Framework for Data-Driven Marketing
Karen Fang, Marketing Analytics Lead - Babylon Health
10:45am - 11:00am
Q&A and Closing Remarks

With thanks to our experts

Interested in becoming one of our experts?

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Virtual Data and Analytics Masterclass
UK - Online Event
Feb 2, 2021
Register now


Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

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Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great forum to learn and discover new, innovative companies in a fast moving industry”
Philips, Head of Marketing Intelligence
“A morning well worth spent, engaging quick fire presentations, roundtables, and a well curated roster of presenters and subjects to discuss”
Merlin Entertainments, Director of Digital Products
“Masterclassing goes beyond the traditional lecture and provides a platform to engage and share ideas”
glh Hotels, Head of Brand
“Great way to skill up in the fast moving digital space”
Mars, Regional Marketing Strategy Director
“Very informative and thought provoking! It's great to know such tools are at our disposal”
Charlotte Tilbury, Head of Product Marketing Global
“Masterclassing is a well organised and expert level event with illuminating roundtables and a non sales focus throughout. Very worthwhile!”
Wexas Travel, Head of Digital
“Great insights and useful tools, speakers are of high quality”
Coty, Brand Manager
“Whether the subject/topic has a direct connection with your business or challenges, Masterclassing events are always informative and inspiring”
Warner Bros., International Marketing Manager

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