Digital Virtual Event

Virtual Data and Analytics Masterclass

Join senior marketers from top brands for an interactive virtual Masterclass designed to showcase the latest Data & Analytics strategies, tools, tech, and trends in digital marketing. Benefit from quick-fire thought leadership presentations and participate in interactive roundtable discussions. Here’s your chance to update your knowledge, network with other leaders, and address your challenges!

When
Dec 1, 2021
Where View on Map
UK - Online Event
Time
9:00 am - 11:00 am
Focus on the latest strategies, tools, tech and trends created for an audience of senior marketing professionals from across the UK. The event starts at 9:00am GMT.
Keynote Speaker
Katharina Sutch
Global Shopper & OmniChannel Activation Director
Profile

A passionate E2E Retail Activation expert with 23 years’ experience within local & global functions. With an unrivalled knowledge on toy shoppers & insights, the ability to produce impactful omnichannel activations & frameworks to deliver on the commercial strategic ambitions. Katharina is thrilled to work for a brand that allows her to be creative and fuel her passion to develop retail experiences and communication that are unique, fun, memorable, impactful & enhance the LEGO System of Play for Shoppers and Consumers around the world.

Past Attendees

Event Information

This Virtual Masterclass will help marketing leaders from top brands understand the latest strategies, tools, tech and trends in the market.

 

The format is simple: we have three Virtual Roundtable rotations, each featuring a 10 minute presentation from one of our digital expert speakers, followed by 15 minutes of peer-to-peer conversations. After each presentation and discussion, a new team of experts will join the room to deliver their presentation and facilitate roundtables. These events are designed to be highly interactive and if you're planning on joining us, we strongly encourage you to participate in the discussion with your audio and video on!

Due to the intimate nature of the breakout rooms, you are able to ask questions, address challenges facing your organisation, speaking directly with the experts and other participants. Because of the importance placed on discussion, we're sure to address your specific needs during this 2 hour event.

 

In addition, you can help us shape the agenda by suggesting core topics and posing questions to focus on during the registration process. Just click the Register Now button and we look forward to seeing you soon!

Show agenda

8:55am - 9:00am
Check-in & Welcome
Join Zoom meeting
9:00am - 10:30am
Expert Presentations & Roundtable Discussions
Three Expert presentations followed by interactive roundtable sessions enable you to engage with the Experts and other brand marketing leaders. You are able to address the challenges you face and get answers to the questions that mean most to you and your brand.
The Data Paradox
Tom Telford, MD - Clarity
The Way The Cookie Crumbles: Protecting Performance With First-Party Data
Chris Liversidge, CEO - QueryClick
The Marketing Data Analytics Mountain - How Close Is Your Company to the Top?
Andrew Black, Sales Director - Adverity
10:30am - 10:45am
Keynote Presentation - The Power of (Toy) Shoppers
Katharina Sutch, Global Shopper & OmniChannel Activation Director - LEGO Group
10:45am - 11:00am
Q&A and Closing Remarks

With thanks to our experts

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Virtual Data and Analytics Masterclass
UK - Online Event
 -
Dec 1, 2021
Register now

Introducing

Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

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Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“A morning well worth spent, engaging quick fire presentations, roundtables, and a well curated roster of presenters and subjects to discuss”
Merlin Entertainments, Director of Digital Products
“Very informative and thought provoking! It's great to know such tools are at our disposal”
Charlotte Tilbury, Head of Product Marketing Global
“Great forum to learn and discover new, innovative companies in a fast moving industry”
Philips, Head of Marketing Intelligence
“It was a great event as always and I have to admit that it was the first 'event-turned-digital' that really preserved the spirit of the actual live event. It felt like the real thing, so kudos to your whole team!”
Meister Cody, Chief Marketing Officer
“Whether the subject/topic has a direct connection with your business or challenges, Masterclassing events are always informative and inspiring”
Warner Bros., International Marketing Manager
“Masterclassing goes beyond the traditional lecture and provides a platform to engage and share ideas”
glh Hotels, Head of Brand
“Masterclassing's virtual events have been one of the saving graces of lockdown, to keep me feeling connected to other businesses and people in my profession. Having the chance to learn and exchange insights has been invaluable.”
Eaglemoss, Brand Manager
“Masterclassing is a well organised and expert level event with illuminating roundtables and a non sales focus throughout. Very worthwhile!”
Wexas Travel, Head of Digital
“Great insights and useful tools, speakers are of high quality”
Coty, Brand Manager
“Great way to skill up in the fast moving digital space”
Mars, Regional Marketing Strategy Director

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