Digital Virtual Event

Virtual Digital Finance Masterclass

Join senior marketers from top brands for an interactive virtual Masterclass designed to showcase the latest strategies, tools, tech, and trends in digital marketing. Benefit from quick-fire thought leadership presentations and participate in interactive roundtable discussions. Here’s your chance to update your knowledge, network with other leaders, and address your challenges!

When
Apr 21, 2021
Where View on Map
UK - Online Event
Time
9:00 am - 11:00 am
The latest digital tools, tech and trends created for an audience of senior marketers from financial services brands from across the UK. The event starts at 9:00am BST.
Keynote Speaker
Libby Goodsearles
Senior Marketing Manager
Profile

A financial services performance marketing specialist, Libby has worked in a wide variety of digital marketing roles across personal lines insurance, mortgage lending and banking. Passionate about marketing’s contribution to the bottom line, she specialises in driving sales through the full digital marketing mix and has a particular interest in SEM. Libby lives in Surrey with her husband and 2 year old daughter and when she’s not working can be found chasing a small but speedy child around the playground.

Past Attendees

Event Information

This Virtual Masterclass will help marketing leaders from top brands understand the latest strategies, tools, tech and trends in the market.

 

The format is simple: we have three Virtual Roundtable rotations, each featuring a 10 minute presentation from one of our digital expert speakers, followed by 15 minutes of peer-to-peer conversations. After each presentation and discussion, a new team of experts will join the room to deliver their presentation and facilitate roundtables. These events are designed to be highly interactive and if you're planning on joining us, we strongly encourage you to participate in the discussion with your audio and video on!

Due to the intimate nature of the breakout rooms, you are able to ask questions, address challenges facing your organisation, speaking directly with the experts and other participants. Because of the importance placed on discussion, we're sure to address your specific needs during this 2 hour event.

 

In addition, you can help us shape the agenda by suggesting core topics and posing questions to focus on during the registration process. Just click the Register Now button and we look forward to seeing you soon!

Show agenda

8:55am - 9:00am
Check In & Welcome
Join Zoom meeting
9:00am - 10:30am
Expert Presentations & Roundtable Discussions
Three Expert presentations followed by interactive roundtable sessions enable you to engage with the Experts and other brand marketing leaders. You are able to address the challenges you face and get answers to the questions that mean most to you and your brand.
The Impact of the Pandemic on the Financial Landscape and a Look into the Future
In conversation with Joe Espinosa, Commercial Lead - Verizon Media and Lianna Brinded, Head of Yahoo Finance UK
How Financial Services Can Win in the New Customer Journey Model
Oliver Welch, Senior Director - Yext
How Finance Marketers Can Win Trust and Attention Online
Scott Reason, Senior Media Sales Manager - Taboola
10:30am - 10:45am
Keynote Presentation - How we used intelligent decisioning to grow paid search ROI 40%
Libby Goodsearles, Senior Marketing Manager at Avantia Group
10:45am - 11:00am
Q&A and Closing Remarks

With thanks to our experts

Interested in becoming one of our experts?


Become an Expert

Virtual Digital Finance Masterclass
UK - Online Event
 -
Apr 21, 2021
Register now

Introducing

Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

Find out more

Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

Upcoming Events

Can't make it?