Digital Virtual Event

Virtual Digital Marketing Masterclass

Join senior marketers from leading B2C brands from Chicago and across Northern America for a virtual conference designed to showcase the latest tools, tech, and trends in digital marketing. Update your knowledge, get ahead of your competition, and master digital!

When
Apr 13, 2021
Where View on Map
CHICAGO - Online Event
Time
9:00 am - 11:00 am
The latest digital tools, tech and trends created for an audience of senior B2C marketing professionals from Chicago and across Northern America. The event starts at 9:00am CDT.
Keynote Speaker
Josh Blacksmith
Senior Director - Global Consumer Relationships and Engagement
Profile

Josh Blacksmith is the Senior Director, Global Consumer Relationships and Engagement at Kimberly-Clark. Having joined Kimberly-Clark in April 2019, Josh is responsible for helping the global, regional and local marketing teams build and scale best practices in digital execution–accelerating innovation and disruption throughout the organization’s omnichannel data driven marketing efforts.

 

Prior to joining Kimberly-Clark, Josh was SVP, General Manager of CRM at FCB Chicago for nearly seven years. During that time, he provided strategic direction and oversight to the global CRM, MarTech and omni-channel direct marketing practice for an extensive client list including Toyota, Lexus, Kimberly-Clark, Samsung, Allergan, Stericycle, State Farm, Clorox, PACCAR, Volkswagen, Brown Forman and Anheuser-Busch.

Attendees

Event Information

The Digital Marketing Masterclass will help marketing leaders from consumer-facing brands understand the latest tools, tech and trends in the market.  Our roster of Digital Experts will give rapid-fire 10 minute presentations to each breakout room, highlighting case studies, followed by 20 minute peer-to-peer discussion groups.

Our Virtual Masterclasses have three breakout room rotations, each featuring a 10 minute presentation from one of our speakers, followed by 20 minutes of peer-to-peer discussion. These events are designed to be highly interactive and if you're planning on joining us, we strongly encourage you to participate in the discussion with your audio and video on!

Whether it is through web content strategy, consumer engagement, cross platform advertising, influencer marketing or project management, we're sure to address your marketing needs during this 2 hour event.

 

And you can help us shape the agenda by suggesting core topics to focus on during the registration process. We hope to see you at the Digital Marketing Masterclass in April.

Show agenda

8:55am - 9:00am
Check In & Welcome
Join Zoom meeting
9:00am - 10:40am
Expert Presentations & Roundtable Discussions
Three Expert presentations followed by interactive roundtable sessions enable you to engage with the Experts and other brand marketing leaders. You are able to address the challenges you face and get answers to the questions that mean most to you and your brand.
How to Leverage Location Data to Reach Consumers During COVID and Beyond
3 Creator Marketing Trends for 2021
10:40am - 10:50am
Keynote Presentation
Josh Blacksmith, Senior Director of Global Consumer Relationships and Engagement
10:50am - 11:00am
Closing Remarks

With thanks to our experts

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Virtual Digital Marketing Masterclass
CHICAGO - Online Event
 -
Apr 13, 2021
Register now

Introducing

Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

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Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager

Upcoming Events

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