Virtual Digital Marketing Masterclass

Join senior B2C marketing leaders from top brands for an online interactive session designed to showcase the latest tools, tech and trends in digital marketing. Update your knowledge, get ahead of your competition, master digital!

Dec 1, 2020
Where View on Map
TORONTO - Online Event
9:00 am - 11:00 am
The latest digital tools, tech and trends created for a virtual audience of senior marketing professionals.
Keynote Speaker
Lizbeth James
Director, Digital Commerce

Lizbeth is an experienced Omni-channel Strategist with a passion to deliver and impact the bottom-line through the ever-evolving Digital Commerce landscape. She started her career with Saatchi & Saatchi in 2006 as a brand strategy planner, and held various progressive positions in Marketing & Advertising across Asia, Middle East and North America in CPG, IT, Education & Hospitality. Her passion for Digital led her to focus more on Emerging Channels and the technological advancements in retail space. In her last role, at Coca-Cola, she led the Digital transformation for Canadian business and made her mark by launching a robust Product Content Ecosystem and received appreciation from retailers like Walmart for a faster implementation of high quality Digital Shelves. At her current role with Nestlé, she is leading the vibrant Digital Commerce team and set to reach a new digital excellence benchmark. Outside of work, she is a dancer and lives in Toronto with her husband.

Past Attendees

Event Information

The Digital Marketing Masterclass will help marketing leaders from consumer-facing brands understand the latest tools, tech and trends in the market.  Our roster of Digital Experts will give rapid-fire 10 minute presentations to each breakout room, highlighting case studies, followed by 20 minute peer-to-peer discussion groups.

Our Virtual Masterclasses have three breakout room rotations, each featuring a 10 minute presentation from one of our speakers, followed by 20 minutes of peer-to-peer discussion. These events are designed to be highly interactive and if you're planning on joining us, we strongly encourage you to participate in the discussion with your audio and video on!

Whether it is through web content strategy, consumer engagement, cross platform advertising, influencer marketing or project management, we're sure to address your marketing needs during this 2 hour event.


And you can help us shape the agenda by suggesting core topics to focus on during the registration process. We hope to see you at the Digital Marketing Masterclass in December!



Show agenda

8:55 - 9:00am
Check in
Join Zoom meeting.
9:00 - 10:30am
Expert Presentations & Roundtable Discussions
Three half-hour sessions led by Digital Expert where presentations and roundtable sessions enable you to share knowledge with other senior marketing leaders about challenges currently being faced and allow you to get answers for the questions that mean most to you and your brand.
The Power of Personalization: Effective Tactics to Meet Your Business Goals
Greg Batchelor - VP of Marketing
Leveraging Creator Whitelisting for Growth
Adam Rivietz - Co - Founder
Solving the Content Crisis
Andrew McDougall - Digital Executive
10:30 - 10:45am
Future of Shopper Marketing
Lizbeth James - Director, Digital Commerce
Closing Remarks

With thanks to our experts

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Virtual Digital Marketing Masterclass
TORONTO - Online Event
Dec 1, 2020
Register now


Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

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Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Masterclassing goes beyond the traditional lecture and provides a platform to engage and share ideas”
glh Hotels, Head of Brand
“Whether the subject/topic has a direct connection with your business or challenges, Masterclassing events are always informative and inspiring”
Warner Bros., International Marketing Manager
“A morning well worth spent, engaging quick fire presentations, roundtables, and a well curated roster of presenters and subjects to discuss”
Merlin Entertainments, Director of Digital Products
“Great way to skill up in the fast moving digital space”
Mars, Regional Marketing Strategy Director
“Great insights and useful tools, speakers are of high quality”
Coty, Brand Manager
“Great forum to learn and discover new, innovative companies in a fast moving industry”
Philips, Head of Marketing Intelligence
“Very informative and thought provoking! It's great to know such tools are at our disposal”
Charlotte Tilbury, Head of Product Marketing Global
“Masterclassing is a well organised and expert level event with illuminating roundtables and a non sales focus throughout. Very worthwhile!”
Wexas Travel, Head of Digital

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