Digital Virtual Event

Virtual Digital Marketing Masterclass

Join senior marketers from top brands for an interactive two-hour Masterclass designed to showcase the latest strategies, tools, tech, and trends in digital marketing. Benefit from quick-fire thought leadership presentations and participate in interactive roundtable discussions. Here’s your chance to update your knowledge, network with other leaders, and address your challenges!

When
Feb 1, 2022
Where View on Map
NORTH AMERICA (PST)
Time
9:00 am - 11:00 am
Focus on the latest strategies, tools, tech and trends created for an audience of senior marketing professionals within North America. The event starts at 9:00am PT.
Keynote Speaker
Dea Lawrence
Chief Marketing Officer
Profile

Dea is a transformational leader with a sustained, successful track record of building and leading sales and marketing teams. Her area of expertise includes SaaS platforms, ad serving, programmatic video, media, dynamic creative strategies, data targeting, ad network and publisher direct sales across video, mobile, tablet and desktop.

 

As Chief Marketing Officer of Variety, Dea is responsible for facilitating growth through product development, pricing and the advertising and promotion of those products. She oversees all global brand marketing initiatives including creative, communications, PR, media partnerships, the live media and virtual events business, video development, and custom content.

Past Attendees

Event Information

This Virtual Masterclass will help marketing leaders from top brands understand the latest strategies, tools, tech and trends in the market.

 

The format is simple: we have three Virtual Roundtable rotations, each featuring a 10 minute presentation from one of our digital expert speakers, followed by 20 minutes of peer-to-peer conversations. After each presentation and discussion, a new team of experts will join the room to deliver their presentation and facilitate roundtables. These events are designed to be highly interactive and if you're planning on joining us, we strongly encourage you to participate in the discussion with your audio and video on!

 

Due to the intimate nature of the breakout rooms, you are able to ask questions, address challenges facing your organization, speaking directly with the experts and other participants. Because of the importance placed on discussion, we're sure to address your specific needs during this 2 hour event.

 

In addition, you can help us shape the agenda by suggesting core topics and posing questions to focus on during the registration process. Just click the Register Now button and we look forward to seeing you soon!

Show agenda

8:55am - 9:00am
Check In & Welcome
Join Zoom meeting
9:00am - 10:30am
Expert Presentations & Roundtable Discussions
Three expert presentations followed by interactive roundtable sessions enable you to engage with the Experts and other digital marketing leaders. You are able to address the challenges you face and get answers to the questions that mean most to you and your brand.
Turning Creators Into a Scalable Media Channel
Adam Rivietz - Co-Founder
Restore Brand Confidence with Resilient CX Strategies
Ty Sharp - Director, Customer Experience & Product Strategy
The Declaration of SEO - 6 Fundamental SEO Truths To Live By
Mike Weiner - Manager of Search Marketing Business Development
10:30am - 10:45am
Keeping a 117 Year Old Brand Young
Dea Lawrence - Chief Marketing Officer
10:45am - 11:00am
Q&A and Closing Remarks

With thanks to our experts

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Virtual Digital Marketing Masterclass
NORTH AMERICA (PST)
 -
Feb 1, 2022
Register now

Introducing

Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

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Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

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