Virtual Digital Marketing Masterclass
Join senior B2C marketing leaders from top brands for an online interactive session designed to showcase the latest tools, tech and trends in digital marketing. Update your knowledge, get ahead of your competition, master digital!
Ashley Travis started her journey in a more traditional marketing space before heading over to PepsiCo - Frito Lay, where she developed and executed integrated marketing plans for the Tostitos brand. She later had the opportunity to move out to Seattle where she led the Starbucks rewards team, which is where she developed a passion for digital, building relationships with customers in a digital space and looking at how that relationship can transform those businesses. Always looking for the next challenge, she went on to hone her technical skills & data-driven decision making leading Amazon Prime engagement strategies and partnerships for acquisition.
As the Director of Digital Strategy at Yum Brands - KFC, Ashley has been in the forefront of leveraging digital to drive the QSR market. She is dedicated to drive growth for her brand while developing a strong, high performance team that feels valued and rewarded for their hard work.
The Digital Marketing Masterclass will help marketing leaders from consumer-facing brands understand the latest tools, tech and trends in the market. Our roster of Digital Experts will give rapid-fire 10 minute presentations to each breakout room, highlighting case studies, followed by 20 minute peer-to-peer discussion groups.
Our Virtual Masterclasses have three breakout room rotations, each featuring a 10 minute presentation from one of our speakers, followed by 20 minutes of peer-to-peer discussion. These events are designed to be highly interactive and if you're planning on joining us, we strongly encourage you to participate in the discussion with your audio and video on!
Whether it is through web content strategy, consumer engagement, cross platform advertising, influencer marketing or project management, we're sure to address your marketing needs during this 2 hour event.
And you can help us shape the agenda by suggesting core topics to focus on during the registration process. We hope to see you at the Digital Marketing Masterclass in September!
With thanks to our experts
Interested in becoming one of our experts?