Digital

Virtual Digital Marketing Masterclass

Join senior B2C marketing leaders from top brands for an online interactive session designed to showcase the latest tools, tech and trends in digital marketing. Update your knowledge, get ahead of your competition, master digital!

When
Sep 1, 2020
Where View on Map
Southeast (EDT) - Online Event
Time
9:00 am - 11:00 am
The latest tools, tech and trends created for a virtual audience of senior marketing professionals.
Keynote Speaker
Ashley Travis
Director of Digital Strategy, Yum Brands
Profile

Ashley Travis started her journey in a more traditional marketing space before heading over to PepsiCo - Frito Lay, where she developed and executed integrated marketing plans for the Tostitos brand. She later had the opportunity to move out to Seattle where she led the Starbucks rewards team, which is where she developed a passion for digital, building relationships with customers in a digital space and looking at how that relationship can transform those businesses. Always looking for the next challenge, she went on to hone her technical skills & data-driven decision making leading Amazon Prime engagement strategies and partnerships for acquisition.

 

As the Director of Digital Strategy at Yum Brands - KFC, Ashley has been in the forefront of leveraging digital to drive the QSR market. She is dedicated to drive growth for her brand while developing a strong, high performance team that feels valued and rewarded for their hard work.

Past Attendees

Event Information

The Digital Marketing Masterclass will help marketing leaders from consumer-facing brands understand the latest tools, tech and trends in the market.  Our roster of Digital Experts will give rapid-fire 10 minute presentations to each breakout room, highlighting case studies, followed by 20 minute peer-to-peer discussion groups.

Our Virtual Masterclasses have three breakout room rotations, each featuring a 10 minute presentation from one of our speakers, followed by 20 minutes of peer-to-peer discussion. These events are designed to be highly interactive and if you're planning on joining us, we strongly encourage you to participate in the discussion with your audio and video on!

Whether it is through web content strategy, consumer engagement, cross platform advertising, influencer marketing or project management, we're sure to address your marketing needs during this 2 hour event.

 

And you can help us shape the agenda by suggesting core topics to focus on during the registration process. We hope to see you at the Digital Marketing Masterclass in September!

 

 

Show agenda

8:55 - 9:00am
Check in
Join Zoom meeting.
9:00 - 10:30am
Expert Presentations & Roundtable Discussions
Three half-hour sessions led by Digital Expert where presentations and roundtable sessions enable you to share knowledge with other senior marketing leaders about challenges currently being faced and allow you to get answers for the questions that mean most to you and your brand.
10:30 - 10:45am
Keynote Presentation
Ashley Travis - Director of Digital Strategy
10:45am
Closing Remarks

With thanks to our experts

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Virtual Digital Marketing Masterclass
Southeast (EDT) - Online Event
 -
Sep 1, 2020
Register now

Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager

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