Virtual Digital QSR Masterclass

Join senior marketers from leading QSR brands within North America for a virtual conference designed to showcase the latest tools, tech, and trends in Restaurant Marketing. Benefit from quick-fire thought leadership presentations and participate in interactive roundtable discussions. Here's your chance to update your knowledge, network with other leaders, and address your challenges. 

Mar 23, 2021
Where View on Map
US & Canada - Online Event
11:30 am - 1:30 pm
The latest digital tools, tech and trends created for an audience of senior marketing professionals from the QSR Industry within North America. The event starts at 11:30am ET.
Keynote Speaker
Alan Magee
Vice President, Digital Marketing & Technology

Alan is a strategic leader whose has led innovation, brand management, digital marketing and advertising for the past 15 years with Atlanta Hospitality, Restaurant and Telecommunications brands. His brand experience includes Arby’s, InterContinental Hotels Group, AT&T, Moe’s Southwest Grill. He is currently the VP of Digital Marketing & Technology at Church’s Chicken.


Alan holds a MA in Advertising from the University of Texas-Austin and a BS in Marketing from Clemson University. He is both a gentleman and a scholar.


Event Information


This Virtual QSR Masterclass will help marketing leaders from Quick Service Restaurants understand the latest tools, tech and trends in the market.  


The format is simple: we have three Virtual Roundtable rotations, each featuring a 10 minute presentation from one of our expert speakers, followed by 20 minutes of peer-to-peer discussion. After each presentation and discussion, a new team of experts will join the room to deliver their presentation and facilitate the discussion. These events are designed to be highly interactive and if you're planning on joining us, we strongly encourage you to participate in the discussion with your audio and video on! 


Because of the intimate nature of the breakout rooms, you are able to ask questions, address challenges facing your organization, speaking directly with experts and other participants. Because of the importance placed on discussion, we're sure to address your specific needs during this 2 hour event. 



In addition, you can help us shape the agenda by suggesting core topics to focus on during the registration process. Just click the Register Now button and we look forward to seeing you soon!

Show agenda

11:25am - 11:30am
Check In & Welcome
Join Zoom meeting
11:30am - 1:10pm
Expert Presentations & Roundtable Discussions
Three Expert presentations followed by interactive roundtable sessions enable you to engage with the Experts and other restaurant marketing leaders. You are able to address the challenges you face and get answers to the questions that mean most to you and your brand.
Life After Lockdown: 5 Ways to Drive Customers Back to the Store
Ed Silhan - Chief Revenue Officer
1:10pm - 1:20pm
Keynote Presentation
Alan Magee - Vice President, Digital Marketing & Technology
1:20pm - 1:30pm
Closing Remarks

With thanks to our experts

Interested in becoming one of our experts?

Become an Expert

Virtual Digital QSR Masterclass
US & Canada - Online Event
Mar 23, 2021
Register now


Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

Find out more

Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing

Upcoming Events

Can't make it?