Digital Virtual Event

Virtual Influencer Marketing Masterclass

Join senior marketers from leading B2C brands from within the Midwest for a virtual conference designed to showcase the latest tools, tech, and trends in influencer marketing. Update your knowledge, get ahead of your competition, and master influencer marketing!

Oct 27, 2021
Where View on Map
EAST COAST - Online Event
9:00 am - 11:00 am
The latest digital tools, tech and trends created for an audience of senior B2C influencer marketing professionals within the East Coast. The event starts at 9:00am EDT.
Keynote Speaker
Alex Frias
Head of Integrated Marketing

Alex Frias is Head of Integrated Marketing at Wayfair overseeing omni-channel consumer strategy, influencer marketing, and brand partnerships globally across all Wayfair brands. Before that, Alex led brand marketing efforts at the heritage footwear and apparel brand FILA North America and music streaming platform TIDAL. Prior to his work in-house at these brands, Alex was on the agency side of the business as he co-founded a brand experience marketing agency implementing influencer marketing strategy for iconic brands and properties including PepsiCo, Apple Music, Twitter, Diageo, and HGTV. 

Past Attendees

Event Information

The Influencer Marketing Masterclass will help marketing leaders from brands develop cutting edge digital strategies to drive growth and new business opportunities as well as engage and retain existing customers.


The event will consist of three presentations each capped at 10 minutes delivered by our digital partners providing insights on emerging trends and technology. The sessions will be followed up by a series of three 20-minute virtual roundtables designed to enable marketing leaders from the most influential brands to share knowledge in a collaborative and interactive environment.


Once your mind is filled with new ideas, our brand keynote will deliver an insightful and inspirational case study presentation to close the event.

Show agenda

8:55am - 9:00am
Check In & Welcome
Join Zoom meeting
9:00am - 10:40am
Expert Presentations & Roundtable Discussions
Three Expert presentations followed by interactive roundtable sessions enable you to engage with the Experts and other social marketing leaders. You are able to address the challenges you face and get answers to the questions that mean most to you and your brand.
Turning Influencer Marketing Into a Scalable Media Channel
Adam Rivietz - Co-Founder
A Shift in the Socialscape — Emerging Platforms & Formats
Aimee Goeman - Vice President of Business Development
10:40am - 10:50am
Keynote Presentation
Alex Frias - Head of Integrated Marketing at Wayfair
10:50am - 11:00am
Closing Remarks

With thanks to our experts

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Virtual Influencer Marketing Masterclass
EAST COAST - Online Event
Oct 27, 2021
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Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

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Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

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