Virtual Programmatic for Publishers Masterclass
The programmatic industry has recently had its share of ups and downs. Undoubtedly, programmatic advertising offers tremendous benefits. However, programmatic is still plagued by some serious issues, including fraud, transparency and brand safety. Advertisers and their agencies need to be reassured that the money they spend on programmatic will deliver ads that are seen by humans, in brand-safe environments, and that budget allocated to media will go to media, and not be swallowed up by an opaque mass of middlemen. The Programmatic for Publishers event will drill down on these important matters and provide insights that address publishers' specific needs and challenges.
The programmatic opportunity is constantly expanding, as new channels, such as Digital Out of Home, Connected TV and Audio open up to automatic ad trading. At the Programmatic Masterclass, you will hear from programmatic experts about how to leverage these opportunities, and how to find new ways of targeting consumers in a post-cookie, post-GDPR world.
The format is simple: we have three Virtual Roundtable rotations, each featuring a 10 minute presentation from one of our digital expert speakers, followed by 15 minutes of peer-to-peer conversations. After each presentation and discussion, a new team of experts will join the room to deliver their presentation and facilitate roundtables. These events are designed to be highly interactive and if you're planning on joining us, we strongly encourage you to participate in the discussion with your audio and video on!
Due to the intimate nature of the breakout rooms, you are able to ask questions, address challenges facing your organisation, speaking directly with the experts and other participants. Because of the importance placed on discussion, we're sure to address your specific needs during this 2 hour event.
In addition, you can help us shape the agenda by suggesting core topics and posing questions to focus on during the registration process. Just click the Register Now button and we look forward to seeing you soon!
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