Digital Virtual Event

Virtual Programmatic for Publishers Masterclass

The programmatic industry has recently had its share of ups and downs. Undoubtedly, programmatic advertising offers tremendous benefits. However, programmatic is still plagued by some serious issues, including fraud, transparency and brand safety. Advertisers and their agencies need to be reassured that the money they spend on programmatic will deliver ads that are seen by humans, in brand-safe environments, and that budget allocated to media will go to media, and not be swallowed up by an opaque mass of middlemen. The Programmatic for Publishers event will drill down on these important matters and provide insights that address publishers' specific needs and challenges.

When
Jun 22, 2021
Where View on Map
LONDON - Online Event
Time
9:00 am - 11:00 am
Focus on the latest strategies, tools, tech and trends created for an audience of senior marketing professionals from across London and throughout the UK. The event starts at 9:00am BST.

Past Attendees

Event Information

The programmatic opportunity is constantly expanding, as new channels, such as Digital Out of Home, Connected TV and Audio open up to automatic ad trading. At the Programmatic Masterclass, you will hear from programmatic experts about how to leverage these opportunities, and how to find new ways of targeting consumers in a post-cookie, post-GDPR world.

 

The format is simple: we have three Virtual Roundtable rotations, each featuring a 10 minute presentation from one of our digital expert speakers, followed by 15 minutes of peer-to-peer conversations. After each presentation and discussion, a new team of experts will join the room to deliver their presentation and facilitate roundtables. These events are designed to be highly interactive and if you're planning on joining us, we strongly encourage you to participate in the discussion with your audio and video on!

 

Due to the intimate nature of the breakout rooms, you are able to ask questions, address challenges facing your organisation, speaking directly with the experts and other participants. Because of the importance placed on discussion, we're sure to address your specific needs during this 2 hour event.

 

In addition, you can help us shape the agenda by suggesting core topics and posing questions to focus on during the registration process. Just click the Register Now button and we look forward to seeing you soon!

Show agenda

8:55am - 9:00am
Check In & Welcome
Join Zoom meeting
9:00am - 10:30am
Expert Presentations & Roundtable Discussions
Three Expert presentations followed by interactive roundtable sessions enable you to engage with the Experts and other brand marketing leaders. You are able to address the challenges you face and get answers to the questions that mean most to you and your brand.
How to Maximise Your Video Revenue
Mark Davies, Senior Director - Triple Lift
Four First-Party Data Strategies for Publishers
Meryem Mrhar, Publisher Accounts Director - Zeotap
10:30am - 10:45am
Keynote Presentation
10:45am - 11:00am
Q&A and Closing Remarks

With thanks to our experts

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Virtual Programmatic for Publishers Masterclass
LONDON - Online Event
 -
Jun 22, 2021
Register now

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Connecting experts and audiences

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Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead

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