Virtual Search Masterclass

Join senior marketers from leading brands for an interactive virtual conference designed to showcase the latest tools, tech, and trends in search marketing. Update your knowledge, get ahead of your competition, and master search!

Mar 2, 2021
Where View on Map
UK - Online Event
9:00 am - 11:00 am
The latest search tools, tech and trends created for an audience of senior marketing professionals from across the UK. The event starts at 9:00am GMT.
Keynote Speaker
Karl O'Leary
Senior Marketing Lead

Karl is an accomplished, commercially focused marketer who has worked both client and agency side, helping some of the UK’s top brands thrive.  He has 20+ years’ experience driving growth for B2B and B2C businesses across brand management, advertising, shopper marketing, content, digital, social and SEO. He cut his teeth in SEO and PPC during his stint as Head of Marketing for, and in his current role his SEO leadership has helped Hermes gain wide industry acclaim.

Past Attendees

Event Information

This event is not a traditional conference!


The Search Masterclass will help marketing leaders develop cutting edge search marketing strategies to drive growth and new business opportunities as well as staying ahead of the competition.


The event will consist of three presentations each capped at 10 minutes delivered by our digital partners providing insights on emerging trends and technology. The sessions will be followed up by a series of three roundtables designed to enable marketing leaders from the most influential brands to share knowledge in a collaborative and interactive environment.

Show agenda

8:55am - 9:00am
Check In & Welcome
Join Zoom meeting
9:00am - 10:30am
Expert Presentations & Roundtable Discussions
Two Expert presentations followed by interactive roundtable sessions enable you to engage with the Experts and other brand marketing leaders. You are able to address the challenges you face and get answers to the questions that mean most to you and your brand.
To Automate or Not to Automate: Are Smart Campaigns The Way Forward?
Malcolm , QueryClick
The Digital Transformation is Happening at Warp Speed -- but are you moving fast enough?
Sean Davison, Yext
10:30am - 10:45am
Keynote Presentation - Learnings from a year in the life of a digital strategy
Karl O'Leary, Senior Marketing Lead, Hermes
10:45am - 11:00am
Q&A and Closing Remarks

With thanks to our experts

Interested in becoming one of our experts?

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Virtual Search Masterclass
UK - Online Event
Mar 2, 2021
Register now


Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

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Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great way to skill up in the fast moving digital space”
Mars, Regional Marketing Strategy Director
“Masterclassing is a well organised and expert level event with illuminating roundtables and a non sales focus throughout. Very worthwhile!”
Wexas Travel, Head of Digital
“Whether the subject/topic has a direct connection with your business or challenges, Masterclassing events are always informative and inspiring”
Warner Bros., International Marketing Manager
“Very informative and thought provoking! It's great to know such tools are at our disposal”
Charlotte Tilbury, Head of Product Marketing Global
“A morning well worth spent, engaging quick fire presentations, roundtables, and a well curated roster of presenters and subjects to discuss”
Merlin Entertainments, Director of Digital Products
“Masterclassing goes beyond the traditional lecture and provides a platform to engage and share ideas”
glh Hotels, Head of Brand
“Great forum to learn and discover new, innovative companies in a fast moving industry”
Philips, Head of Marketing Intelligence
“Great insights and useful tools, speakers are of high quality”
Coty, Brand Manager

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