Digital

Virtual Social Marketing Masterclass

Join senior marketers from leading brands from Toronto and across Canada for a virtual conference designed to showcase the latest tools, tech, and trends in social marketing. Benefit from quick-fire thought leadership presentations and participate in interactive roundtable discussions. Here's your chance to update your knowledge, network with other leaders, and address your challenges! 

When
Mar 10, 2021
Where View on Map
TORONTO - Online Event
Time
9:00 am - 11:00 am
Focus on the latest digital tools, tech and trends created for an audience of senior B2C marketing professionals from Toronto and across Canada. The event starts at 9:00am EDT.
Keynote Speaker
Susan Pitt
Director of Brand Experience
Profile

From client-side to agency-side, brand management to account planning, digital strategy to retail strategy, shopper insights to consumer insights, Susan Pitt’s career has run the gamut of understanding people and how the experiences we create for them with brands influence their decision-making.


As the Brand Experience Director for Cereal and Yogurt brands at General Mills, Susan’s main work lies in uncovering the human truths that will make brand experiences better for people and more exciting in culture, across ALL touchpoints. Most recently, she has been a key architect behind the Cheerios, Lucky Charms, Reese’s Puffs cereal brand experiences and was part of the launch team for the new French yogurt brand in the glass jar: Oui by Yoplait.

Attendees

Event Information

 

This Virtual Social Marketing Masterclass will help marketing leaders from brands understand the latest strategies, tools, tech, and trends in the market

 

The format is simple: we have three Virtual Roundtable rotations, each featuring a 10 minute presentation from one of our digital expert speakers, followed by 20 minutes of peer-to-peer discussion. After each presentation and discussion, a new team of experts will join the room to deliver their presentation and facilitate the discussion. These events are designed to be highly interactive and if you're planning on joining us, we strongly encourage you to participate in the discussion with your audio and video on! 

 

Because of the intimate nature of the breakout rooms, you are able to ask questions, address challenges facing your organization, speaking directly with the experts and other participants. Because of the importance placed on discussion, we're sure to address your specific needs during this 2 hour event.

 

In addition, you can help us shape the agenda by suggesting core topics and posing questions to focus on during the registration process. Just click the Register Now button and we look forward to seeing you soon! 

Show agenda

8:55am - 9:00am
Check In & Welcome
Join Zoom meeting
9:00am - 10:40am
Expert Presentations & Roundtable Discussions
Three Expert presentations followed by interactive roundtable sessions enable you to engage with the Experts and other social marketing leaders. You are able to address the challenges you face and get answers to the questions that mean most to you and your brand.
3 Creator Marketing Trends for 2021
Adam Rivietz - Co - Founder
Danny Desatnik - Brand Partnerships
Compare How Audiences Talk, and You'll Find Insights You Never Imagined
James Cuthbertson - Chief Revenue Officer
10:40am - 10:50am
Why Old Marketing is the New Thing: How We Can Look to the Past to Show Us Our Future
Susan Pitt - Director of Brand Experience
10:50am - 11:00am
Q&A and Closing Remarks

With thanks to our experts

Interested in becoming one of our experts?


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Virtual Social Marketing Masterclass
TORONTO - Online Event
 -
Mar 10, 2021
Register now

Introducing

Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

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Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing

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