Digital

Why Standard Attribution Solutions Do Not Work Workshop

Uncovering the broken data at the heart of web analytics, and how to rebuild it to represent people rather than devices is key. This Workshop will touch on analytics and attribution best practice, ecosystem decisions, and how to get towards a unified view of the customer journey for customers that never convert.

When
Nov 17, 2020
Where View on Map
UK - Online Event
Time
11:30 am - 12:15 pm
Join us for this 45 minute workshop that is intended for senior B2C marketers in London and across the UK. The session will begin at 11:30am GMT.
Keynote Speaker
Chris Liversidge
CEO
Profile

CEO and Founder of QueryClick a leading independent performance marketing consultancy working with enterprise businesses to get things done to drive ROI since 2008. Chris has almost two decades of experience building and optimising websites, and is a regular author and speaker on performance marketing.

Past Attendees

Event Information

The 'Why Standard Attribution Solutions Don't Work' Workshop will show marketing leaders practical strategies of how to uncover broken data and rebuild to represent people rather than devices.

 

The 45-minute session will consist of a presentation from our digital partner, QueryClick, followed by an intimate and interactive discussion with the speakers and your peers.

 

From this session, you'll take away:

 

• Best practices with analytics and attribution

• How to reach a unified view of the customer journey for those customers that don't convert

• How to rebuild your web analytics to represent people rather than devices

Show agenda

11:25am
Check In & Welcome
Join Zoom Workshop
11:30am
Expert Presentations
Why Standard Attribution Solutions Do Not Work
Chris Liversidge - QueryClick
11:50am
Q&A
12:15pm
Closing Remarks

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Why Standard Attribution Solutions Do Not Work Workshop
UK - Online Event
 -
Nov 17, 2020
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Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager

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