Why Standard Attribution Solutions Do Not Work Workshop
Uncovering the broken data at the heart of web analytics, and how to rebuild it to represent people rather than devices is key. This Workshop will touch on analytics and attribution best practice, ecosystem decisions, and how to get towards a unified view of the customer journey for customers that never convert.
CEO and Founder of QueryClick a leading independent performance marketing consultancy working with enterprise businesses to get things done to drive ROI since 2008. Chris has almost two decades of experience building and optimising websites, and is a regular author and speaker on performance marketing.
The 'Why Standard Attribution Solutions Don't Work' Workshop will show marketing leaders practical strategies of how to uncover broken data and rebuild to represent people rather than devices.
The 45-minute session will consist of a presentation from our digital partner, QueryClick, followed by an intimate and interactive discussion with the speakers and your peers.
From this session, you'll take away:
• Best practices with analytics and attribution
• How to reach a unified view of the customer journey for those customers that don't convert
• How to rebuild your web analytics to represent people rather than devices
With thanks to our experts
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