Joining the Dots: How to Track the Full Customer Journey Workshop
Customer journeys are more complex than ever. With customers hopping from desktop to mobile, browser to app and even in-store to online, effectively tracking the impact of your marketing activity has never been so difficult.
On top of that, there’s Google’s removal of third-party cookies, the rise of GA4 and iOS 17’s Link Protection update to deal with. So, can you successfully connect the dots, to see the full picture?
Join Chris Liversidge who will share insights on:
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The latest analytics challenges – and what they mean for you
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How AI can help uncover hidden customer journey touchpoints
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How to boost ROI through automated optimisation
CEO and Founder of Corvidae, the only cookieless attribution solution. Chris has almost two decades of experience marketing optimising to drive ROI, and is a regular author and speaker on performance marketing.
How it Works
Short and sweet, our targeted workshops are designed to give you the solutions you need. We start our 45 minute session with a presentation from our partner, Corvidae.