How to Uncover the Creator Marketing Tactics that Work for Your Brand
The landscape of creator marketing has evolved tremendously over the past decade - and with that, comes the need to be able to understand what your audience is resonating with.
Join the #paid team as we discuss strategies to maximize the value of your content, creative inspiration, successful case studies, and most importantly, how you uncover deeper insights with your creator marketing campaigns.
What the workshop will cover:
- The current creator marketing landscape
- What content resonates with people
- Learn how to develop a successful measurement framework for your creator campaigns
- Setting the right objectives and KPIs: Awareness, familiarity, affinity, brand perception, consideration, traffic, purchase intent, and sales
- Measuring for cause and effect: How to measure the incremental benefit of your influencer marketing campaigns against your objectives and KPIs
- Rinse & repeat: Benchmark, test, optimize, re-test
Michelle is the Senior Analyst at #paid. As someone passionate about integrating data to identify actionable insights that drive brands forward, she began her career in research. Throughout the years, Michelle has consulted brands and organizations with brand strategy, reputation, and marketing efforts. Today, Michelle works closely with brands and agencies to measure and understand the impact of their creator campaigns through research and experimentation.
How it Works
Short and sweet, our targeted workshops are designed to give you the solutions you need. We start our 45-minute session with a presentation from our partner, #paid.