The Data, CRM & Analytics Masterclass was last held in New York on Tue, 14th June 2016.
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The Data & Analytics Masterclass will explain how to harness the power of big data to arrive at a granular, 360-degree view of the customer, so that you can target and reward your most loyal customers, and know which ones to stop chasing.
The Masterclass will explore how data can be used to inform every part of the customer journey, so that your communications are more relevant and, hence, more effective. It will also look at how organisations can adapt to the multi-channel, cross-device world the modern consumer lives in, recognizing the same customer across different channels to and creating the appropriate marketing content for each channel.
At the free to attend, half-day event, delegates will hear from data & analytics experts during brief initial presentations, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its own digital marketing journey.
Bryant Park Room
109 W 39th St
New York, NY 10018
The Data, CRM & Analytics Masterclass on June 22nd, 2017 is now open for registration.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.