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Data and Analytics Masterclass

Why should you attend

The Data and Analytics Masterclass will explain how to harness the power of big data to arrive at a granular, 360-degree view of the customer, so that you can target and reward your most loyal customers, and know which ones to stop chasing.

The Masterclass will explore how data can be used to inform every part of the customer journey, so that your communications are more relevant and, hence, more effective. It will also look at how organisations can adapt to the multi-channel, cross-device world the modern consumer lives in, recognizing the same customer across different channels to and creating the appropriate marketing content for each channel.

At the free to attend, half-day event, delegates will hear from data and analytics experts during brief initial presentations, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its own digital marketing journey.

Thu, 25th January 2018
08:30
New York
Free to attend
Register

Agenda

  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 12:15

    Roundtable discussions

  4. 12:15 – 12:30

    Keynote

  5. 12:30

    Close

Ben Plomion

Ask the Expert

Ben Plomion SVP Marketing GumGum

We asked

How Can You Explain the Rise of the Visual Web?

Read the response

Venue

Address

TBD

Map

Latest News

  1. 17:37 - 22nd Sep 2017

    The Data and Analytics Masterclass in New York on January 25th, 2018 is now open for registration.

Roundtables

The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

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