The Digital Marketing Masterclass was last held in Cincinnati on Tue, 11th April 2017.
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The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.
Director, Retail Media84.51°, a wholly owned subsidiary of The Kroger Co.
Barbara Connors is an innovator, problem solver and strategy implementer for the world’s most recognizable consumer packaged goods companies in the paid and owned media space.
As Director of Media at 84.51°, Connors is responsible for innovating, launching, and scaling solutions that change the way brands target, execute, and measure media. These capabilities close the loop on media by putting the consumer at the center - not just in philosophy, but also in practice.
Barbara pioneered multiple innovative practices within brand CRM programs that enable them to develop meaningful and valuable relationships with their consumers. She has also led development of solutions that integrate retailer purchase data into cross-media campaigns, empowering CPGs to deliver superior content and experiences to consumers from the point of inspiration to the point of purchase.
Barbara spent a number of years at dunnhumbyUSA and The Meyers Group developing her skills through roles in account management, solutions development and consulting with clients across home improvement, fashion, healthcare and grocery sectors.
Connors holds a Master of Marketing Research and a Bachelor of Business Administration in Marketing from the University of Georgia, Terry College of Business.
Barbara is regularly published in AdAge, AMA publications, and Media Biz Bloggers and her presentation circuit has included the GMA Leadership Forum, Shopper Insights in Action and the ARF, among others.
Follow Barbara’s Thought Leadership on Twitter at @Cincy_Babs.
538 Reading Rd,
Cincinnati, OH 45202
Coca-Cola is registered to attend the Digital Marketing Masterclass in Cincinnati on Tuesday, April 11th, 2017.
Cincinnati Bell is registered to attend the Digital Marketing Masterclass in Cincinnati on Tuesday, April 11th, 2017.
TGI Fridays is registered to attend the Digital Marketing Masterclass in Cincinnati on Tuesday, April 11th, 2017.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.