The Digital Publishing Masterclass will show senior management and technical leads from publishing brands, how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.
Trinity Mirror plc
Mark is Commercial Director at Trinity Mirror plc with particular responsibility for instigating and driving commercial strategy across Trinity’s 150 plus regional titles in the U.K. He is also Global President of The International News Media Association which networks latest trends and ideas via media groups globally. The organisation’s mantra is “Sharing Ideas, Inspiring Change” and current focus is around the change to a digitally centred environment, with emphasis on how media is adapting to being more digital, more mobile.
61-63 Shaftesbury Avenue
The next Digital Publishing Masterclass in London is on 9th May 2017
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.