Why should you attend
09.30 Registration & coffee
10.00 Expert presentations: Trademob, 7Digital
11.00 Roundtable discussions
12.15 Keynote panel: Tripadvisor, Lufthansa, Morrisons
The Mobile Brand Masterclass will show senior brand executives how they can deploy the latest mobile marketing tools and techniques to generate new business and retain loyal customers across all touchpoints. Core themes range from transactional mobile apps and tablet strategies to mobile sites, mobile CRM and mobile advertising.
At the free to attend, half-day event, delegates will hear from mobile experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a Sienne Veit, head of mobile at UK supermarket chain Morrisons, will give a keynote about its mobile journey.
This event is part of the Heroes of the Mobile Fringe festival.