The Search Masterclass will bring senior management and technical leads, working for consumer brands, up to speed with the latest development in search marketing, including paid search and search engine optimisation.
The search landscape changes fast as the major search engines, Google in particular, change the way they up-rank and down-rank companies in search results due to a host of different factors, including poor quality links and the increasing importance and influence of social media.
Via a series of presentations and interactive round table sessions, delegates at the Search Masterclass will learn how to avoid falling foul of Google’s preferences, and how to spend their paid search budget most effectively. They will also hear from a major brand about their own approach to search marketing.
TKP Conference Center
109 W 39th St
New York, NY 10018
The Search Marketing Masterclass in New York on December 13th, 2017 is now open for registration.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.