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Search Marketing Masterclass

Why should you attend

The Search Masterclass will bring senior management and technical leads, working for consumer brands, up to speed with the latest development in search marketing, including paid search and search engine optimisation.

The search landscape changes fast as the major search engines, Google in particular, change the way they up-rank and down-rank companies in search results due to a host of different factors, including poor quality links and the increasing importance and influence of social media.

Via a series of presentations and interactive round table sessions, delegates at the Search Masterclass will learn how to avoid falling foul of Google’s preferences, and how to spend their paid search budget most effectively. They will also hear from a major brand about their own approach to search marketing.

Wed, 13th December 2017
New York
Free to attend


  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 11:00

    Roundtable discussions

  4. 11:00 – 11:30


  5. 11:30 – 12:15

    Roundtable discussions

  6. 12:15 – 12:30


  7. 12:30


Ryan Phelan

Ask the Expert

Ryan Phelan Vice President, Marketing Insights Adestra

We asked

How incremental innovation drives steady and strategic change

Read the response



TKP Conference Center

109 W 39th St

New York, NY 10018


Latest News

  1. 20:06 - 22nd May 2017

    The Search Marketing Masterclass in New York on December 13th, 2017 is now open for registration.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

Alternative events

  1. Digital Marketing Masterclass

  2. Content Marketing Masterclass

  3. Paid Social and Influencer Marketing Masterclass

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