Ask The Experts

Ask the Experts is a knowledge hub designed to bring you the latest digital trends and innovations.
We pose a single question to leading digital experts, focusing in on specific digital disciplines and industry sectors.

  1. All
  2. Retail & FMCG
  3. Finance
  4. Travel
  5. Fashion & Luxury
  6. FTSE350
  7. Sport & Automotive
  8. Brand
  9. Publishing
  10. Entertainment
  11. Agency
  12. Fortune 1000

We asked

Trey Sheneman

What is Millinear Marketing?

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We asked

Melanie White
Melanie White Head of Content and Communications Adestra

Is AI all it’s cracked up to be, or does email already have the answer?

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We asked

Ryan Phelan
Ryan Phelan Vice President, Marketing Insights Adestra

Three email acquisition strategies, just in time for the holidays

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We asked

Matt McGowan
Matt McGowan President Adestra

Onboarding: The path to customer engagement and retention

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We asked

Stacy Goodman

How Millennials are Transforming the Travel Industry

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We asked

Melanie Hiernard
Melanie Hiernard Account Manager (Exchange) Rakuten Marketing

How to Nail Your Social Media Strategy!

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We asked

Daniel James
Daniel James Content Marketing Specialist Rakuten Marketing

Case Study: How Luxury Brands Succeed in Affiliate Marketing

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We asked

Matt King
Matt King Content Marketing Manager Taboola

5 Things Every Marketer Needs to Know About Storytelling with Native Video

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We asked

Ryan Phelan
Ryan Phelan Vice President, Marketing Insights Adestra

How incremental innovation drives steady and strategic change

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We asked

Ben Plomion

Marketers, Please Put These 3 Tired Trends to Death, Now

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We asked

Collette Doyle
Collette Doyle Marketing Director LogoGrab

Why is visual content so important?

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We asked

Todd Grennan
Todd Grennan Senior Content Producer Appboy

What Can Mobile Marketers Learn from the Hillary 2016 App?

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We asked

Ryan Phelan
Ryan Phelan Vice President, Marketing Insights Adestra

Using ‘next logical product’ triggers for increased email success

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We asked

Kristen Dunleavy
Kristen Dunleavy Content Marketing Manager Movable Ink

How are Fashion Retailers using Contextual Email Marketing?

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We asked

Adam Weiss

A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future

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We asked

Bob Walczak

Top Five Rules for Driving Real Performance-Based Outcomes

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We asked

Helen Schmid
Helen Schmid Head of eCommerce and Digital Marketing Journelle

How are Retailers Using Visual Content in Their eCommerce Strategies?

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We asked

Bob Walczak

Outcome Advertising

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We asked

Tim Bagwell
Tim Bagwell Vice President Xaxis Ad Labs

The Birth of Programmatic Creative

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We asked

Nicholas Holder
Nicholas Holder Business Development Team Manager Movable Ink

How Can Digital Retailers Use Contextual Marketing?

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We asked

Connor Mason
Connor Mason Marketing Technologist Punchkick Interactive

What are the 3 latest trends in developing an effective mobile UX strategy?

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We asked

Todd Grennan
Todd Grennan Senior Content Producer Appboy

How Can Retail Apps Get That Essential First In-App Purchase?

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We asked

Mark Faubion
Mark Faubion Digital Marketing Manager Advantix Marketing

What are the top 5 techniques for optimizing your paid search and paid social?

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We asked

Cailin LaValle
Cailin LaValle Product Marketing Manager Waze

The Evolution of Behavioral Targeting Types

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We asked

Ben Plomion
Ben Plomion SVP Marketing GumGum

What You Can Learn From Car Brands About Visual Marketing

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We asked

Dean Gabri
Dean Gabri Campaign Manager Movable Ink

3 Ways Fashion and Luxury Brands Can Add Relevance to Emails

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We asked

Ben Rodier
Ben Rodier Chief Client Officer & Co-Founder Salesfloor

The Omnichannel Retail Associate: 4 new trends

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We asked

Chris Kopyar
Chris Kopyar Senior Account Manager Movable Ink

How Can Live Polling be used to Personalize and Increase Engagement?

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We asked

Trey Sheneman
Trey Sheneman Vice President Blueprint

Why is Facebook's Shop Tab this Year’s Gift that Keeps on Giving?

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We asked

Anna Switz
Anna Switz Director of Advertising Operations, US Admedo

Programmatic Unwrapped: How can Brands Contend with Other Big Brands During the Festive Season?

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We asked

Douglas Lusted

What are the three pillars of omni-channel marketing for retailers?

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We asked

Alison Lindland
Alison Lindland Senior Director Movable Ink

How is the Travel Industry Reaching Consumers with Emails that Convert?

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We asked

Raman Sehgal
Raman Sehgal VP Marketing Ahalogy

Why is Pinterest a Game-Changer for Marketing?

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We asked

Pete LaFond
Pete LaFond Vice President of Marketing TruSignal

Are Marketers Masochists? Why Do We Put Up with this Waste in Campaigns?

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We asked

Ben Plomion
Ben Plomion SVP Marketing GumGum

How Can You Explain the Rise of the Visual Web?

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We asked

Trey Sheneman
Trey Sheneman Vice President of Marketing Blueprint

How Can Brands Win The Most Challenging Stage of The Funnel: Attraction?

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We asked

Anna Switz
Anna Switz Director of Customer Success Admedo

How can marketers and programmatic technology work together to improve campaign performance?

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We asked

Miles Williams

Why do Retail Brands Need to Think Contextually?

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We asked

Akash Malhotra
Akash Malhotra Co-Founder and COO Eventable

How can marketers utilize calendar platforms to drive timely action?

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We asked

Maz Nadjm
Maz Nadjm Founder SoAmpli

What kinds of work-related content do people love to share most on social media?

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We asked

Hunter Hoffmann
Hunter Hoffmann Head of US Communications Hiscox USA

How can you make Branded Content work for your business?

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We asked

Akbar Jaffer
Akbar Jaffer VP of Marketing & Products Social Annex

How can brands use social data to drive their marketing efforts?

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We asked

Miles Williams

Why do you need to make your emails contextual?

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We asked

Anthony Hadaway
Anthony Hadaway VP of Sales, Central U.S. ADARA

What are some benefits of predictive analytics?

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We asked

Douglas Lusted

What can retailers do to engage customers in-store?

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We asked

Nathan Pettijohn
Nathan Pettijohn Director of Branded Content Channel Factory

How can brands optimize their YouTube marketing?

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We asked

Julian Mossanen
Julian Mossanen Regional VP, Buyer Cloud Rubicon Project

How can brands take their first step in programmatic?

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We asked

Tim Springstead
Tim Springstead VP North America Sales ADARA

How can agencies get a handle on viewability using first party data analytics?

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We asked

Nigel Newton
Nigel Newton VP Canada Blippar

How can the entertainment industry use visual marketing?

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We asked

Michael Galbe
Michael Galbe Director of Sales, Media & Entertainment Wayin

How can media companies and broadcasters use social media to build reach and activate audiences across devices?

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We asked

Robert Meth
Robert Meth Head of Enterprise Sales TubeMogul

What is best practice in online video view-ability?

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We asked

Janet Viane

What is the most valuable element a brand can incorporate into its content marketing strategy?

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We asked

Adam Singolda
Adam Singolda Founder & CEO Taboola

How can brands engage consumers and find conversion at scale?

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We asked

Jamey Wood
Jamey Wood Chief Technology Officer and Chief Strategy Officer Wayin

How do you use social content to inform decision making and drive action?

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Digital Political Masterclass

To be scheduled Washington DC
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We asked

Matthew Sweeney
Matthew Sweeney SVP Customer Engagement Xaxis

All marketers want an advantage, so where do you find the advantage amidst all the clutter?

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Masterclass Mixer

To be scheduled Toronto
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We asked

Jordan Slabaugh
Jordan Slabaugh VP Marketing Wayin

How can brands use social visualization to help engage customers?

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We asked

Jon Hook
Jon Hook VP Advertising Evangelist Phunware

How can brands deliver a “customer strategy” on mobile?

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We asked

Patricia Marange
Patricia Marange Strategic Account Manager Rakuten

How can fashion & luxury brands make the right partnerships to deliver affiliate success?

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We asked

Bobby Isaacson
Bobby Isaacson Director of Brand Partnerships Social Chorus

What content types create the highest level of brand engagement and why?

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We asked

Anna Chalmers
Anna Chalmers Head of Marketing, Americas ADARA

Why is having the right approach to data is key to driving business performance?

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We asked

Elaine Feeney
Elaine Feeney President & CEO Wayin

How can brands bring the social conversation to their own turf?

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Digital Product Masterclass

To be scheduled San Francisco
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We asked

Roger Wu
Roger Wu Co-Founder Cooperatize

How do we measure native advertising?

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We asked

Jack Oldham
Jack Oldham Content Marketing Manager EngageSciences

How can travel and tourism brands turn their best customers into their best marketers?

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We asked

Rick Liebling
Rick Liebling Head of Global Marketing Unmetric

What are the key social trends of 2015?

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We asked

Elaine Feeney
Elaine Feeney President & CEO Wayin

How can brands effectively use social media to engage, understand and activate their target audience?

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We asked

Will McInnes

What part does social listening play in influencing Agency decisions?

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We asked

Leah Tsang
Leah Tsang Director of Solutions and Strategy SocialChorus

How can brands best achieve employee advocacy success?

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We asked

Leah Tsang
Leah Tsang Director of Solutions and Strategy SocialChorus

What can social media marketers and brand managers stand to gain from employee advocacy?

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We asked

Nicole Alvino
Nicole Alvino Co-founder and Chief Strategy Officer SocialChorus

How can brands power brand ambassadors to create and share authentic content?

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We asked

Taryn Pike

How are brands taking to social media to build new relationships and develop currency?

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We asked

Taryn Pike

Why is it essential for Travel and Tourism brands to harness and use online data?

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We asked

Marie LeMaitre
Marie LeMaitre Global Marketing Manager CSC Digital Brand Services

You’re not the only one marketing your brand

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We asked

Alexander Mahr
Alexander Mahr Client Solution Professional for IBM Cognitive Engagement Solutions IBM

Personalized marketing: How to “be” your brand

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We asked

Jamie Birch

5 Things We Learnt from Black Friday Last Year

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We asked

Kate Parker
Kate Parker UK Marketing Manager Mynewsdesk

​#100Million: Brands Need To Give A Beep About Storytelling

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We asked

Eoin Ryan
Eoin Ryan Senior Agency Lead AdRoll

How Agencies Can Become Ad-Tech Innovators

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We asked

JP Lespinasse

How are Brands Utilizing Visual Web to Engage Customers?

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We asked

Ross O'Connor
Ross O'Connor Head of Sales- Agency and Mid Market Teams AdRoll

Why should retailers be getting ready for Christmas early?

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We asked

York Woodford-Smith

What questions should marketers ask when creating video content?

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We asked

Hugo Vint
Hugo Vint Sales Director, EMEA OtherLevels

Why Should Digital Publishers Invest in Smarter Messaging?

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We asked

Michael Braybrook
Michael Braybrook Head of Business Development mGage

How are Retail & FMCG brands using SMS to make their marketing strategy more customer-centric?

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We asked

Phillip Clement
Phillip Clement VP Enterprise Sales EMEA SessionM

How can we get the 'Happy Chewbacca' effect?

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We asked

Alice Almeida
Alice Almeida Manager of Innovation & Insights Hitwise

How can segmentation help brands to better understand their audience and meet their needs?

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We asked

Ross Jenner

Why Use a Content Management System?

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We asked

Ben Humphry
Ben Humphry Chief Commercial Officer Intelligent Optimisations

You have the right person and the right message, but are you considering the right context for advertising your brand?

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We asked

Jon Nash
Jon Nash Head of Programmatic UK Teads

Programmatic and creative: a match made in heaven?

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We asked

AJ Hill
AJ Hill Head of UK Commercial Operations Ve Interactive

Why has programmatic TV advertising not taken off yet? Is it something we can expect to see any time soon?

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We asked

Paul Rowley
Paul Rowley Uk & Ireland Sales Director Bynder

How can brands compel their audience via effective storytelling?

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We asked

Rob Hollier
Rob Hollier Sales Manager Adestra

Are marketers on the brink of an email paradigm shift?

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We asked

Hannah Gilmartin
Hannah Gilmartin Programmatic Partnerships EMEA Vungle

What does every brand need to know when buying video advertising on mobile?

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We asked

Chelsea Blacker
Chelsea Blacker Account Director BlueGlass

What actionable steps need to be taken to become the content authority in your brand's niche?

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We asked

Danielle Woolley
Danielle Woolley Customer Success Manager Adestra

How can A/B testing be used to improve email marketing in the travel sector?

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We asked

Kym Reynolds
Kym Reynolds Senior Marketing Advisor SmartFocus

How can brands give their customers a truly personalised experience?

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We asked

Mike Fantis
Mike Fantis Managing Partner Make It Rain

What steps should be taken when optimising for local search?

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We asked

Henry Cipolla
Henry Cipolla Co-Founder/CTO Localytics

Are You Treating Push and In-App Messaging Like Mobile Email and Pop-ups?

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We asked

David Skerrett
David Skerrett Managing Partner Nimbletank

What are the rewards and reality of a mobile-first strategy?

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We asked

Laura Davidson

What Tactics Being Used in Europe & US Could Help Brands in the Middle East Develop Their PPC Strategy?

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We asked

Darron Gregory
Darron Gregory Director of Strategic Solutions Celerity

Has the Dream of Excellence in CRM and Great One-to-One Marketing Eluded us?

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We asked

Natalia Kalinowska
Natalia Kalinowska Business Development Director Comarch

How Can Retail and FMCG Marketers Use Digital Technologies to Better Connect with Consumers?

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We asked

Nicola Carey
Nicola Carey Campaigns Manager Majestic

How Can Marketers Use Metrics to Drive Content?

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We asked

Martyn Bentley
Martyn Bentley Regional Vice President - Buyer Cloud Rubicon Group

How Can FMCG Brands Use Live Intent Data to Enhance Online Video Campaigns?

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We asked

Tom Salmon
Tom Salmon Managing Director Epiphany

How Can Brands Create Successful Content for Search?

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We asked

David Barker
David Barker SVP and Managing Director EMEA Advertising Solutions at Amobee Amobee

Is it True That Programmatic Takes the Creativity Out of Digital Advertising?

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Video Masterclass

To be scheduled London
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We asked

Stuart Hobbs
Stuart Hobbs Marketing Director Admedo

Where Do You Start With Programmatic Advertising?

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We asked

Colin Grieves
Colin Grieves General Manager Experian

Is Programmatic Advertising the Future of Digital Advertising?

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We asked

Sophie Rayers
Sophie Rayers Director of Marketing EMEA & LATAM Brightcove

What Should Brands Avoid When Crafting Their Video Marketing Strategy?

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We asked

David Morrow
David Morrow Marketing Director, EMEA Adara

How can brands successfully fuse first- and third-party data to target campaigns more accurately?

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We asked

 Ross O'Connor
Ross O'Connor Head of Sales - Agency and Mid Market Teams AdRoll

How are agencies using retargeting methods to drive conversion?

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We asked

Bruno Berthezene
Bruno Berthezene Managing Director Solocal

How can brands bridge the gap between the online and offline worlds?

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We asked

Ben Walmsley
Ben Walmsley Regional VP Northern Europe Sizmek

How can brands ensure that they are using rich media on mobile in the most effective way?

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We asked

Pete Kelly
Pete Kelly Commercial Director, UK & Ireland Adara

How can hotels and airlines best use data to optimise the customer journey from searching to booking?

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We asked

Gino De Blasio
Gino De Blasio Head of Content, Outreach and Social Click Consult

How can Brands with a less ‘sexy’ product use social media to engage customers?

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We asked

Tom Whitney
Tom Whitney European Sales Manager Crimson Hexagon

How can the Gaming and Gambling industry generate revenue from social sharing?

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We asked

Luke Moore
Luke Moore European Sales Director Crimson Hexagon

How are Finance brands using social media to turn negativity into advocacy?

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We asked

Maria McCann
Maria McCann Field Marketing Acquia

How can publishers better retain customers who appear to be moving from print products to digital competitors?

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We asked

Bruno Berthezene
Bruno Berthezene Managing Director Solocal Group

How do retailers ensure a seamless customer experience from online research to in-store purchase?

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We asked

Charlie Baillie
Charlie Baillie Group Commercial Head RadiumOne

How can retailers best measure user activity through social media?

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We asked

Francesca Heath
Francesca Heath Global Director of Communications Engage Sciences

How can retailers effectively link CRM with social media?

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We asked

Shawn Cabral
Shawn Cabral Vice President Sitecore

What are the latest trends in mobile and how are these being used to increase conversion?

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We asked

Bruno Berthezene
Bruno Berthezene UK Country Manager Solocal Group

How can Fashion and Luxury brands use digital tools to drive footfall?

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We asked

Simon Eaton
Simon Eaton Commercial Manager RadiumOne

How can Sport and Automotive brands benefit from the amount of social sharing that takes place as consumers share, ‘like’ and tweet about things they like?

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We asked

Stéphane Printz
Stéphane Printz Director Sales & Business Development Nugg.ad

How can brands target audiences at scale on mobile?

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We asked

James Parton
James Parton Director Twilio

How can brands quickly deploy mobile marketing campaigns to take advantage of a short-term tactical opportunity, such as a flash sale?

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