Goodbye Passive Marketing, Hello Playable Marketing Workshop
A 45-minute workshop created for senior marketing professionals across the UK & Europe. The session will begin at 09:15am BST / 10:15am CET.
Join this workshop to explore the key strategies to turn your audiences’ most ordinary instinct to play into extraordinary results with marketing gamification.
Key learnings include:
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The power of combining interactivity and gamification in playable marketing campaigns to immerse your audiences in unique brand experiences
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Why gamification in marketing is more than fun & games - a valuable, measurable and memorable approach as a must-have in the toolkit for efficient marketing.
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How playable marketing comes to life and drives tangible results with live case studies from the retail, FMCG and travel industries.
E-J has specialised in gamification marketing and consulting brands in the beauty & retail space for over 4 years. She currently sits as Senior Account Executive at Playable in the London team where she works with brands to help them introduce and optimise playable and gamified experiences within their marketing strategies to great effect.
As a Senior Account Executive at Playable, Jonny is a specialist in the Travel and Food & Beverage sectors. During the last few years, Jonny has collaborated with well-known brands such as Merlin Entertainments, Ooni, and Siren Craft Brewery, providing expert guidance on their playable marketing campaigns and helping them achieve their goals.
How it Works
Short and sweet, our targeted workshops are designed to give you the solutions you need. We start our 45 minute session with a presentation from our partner, Playable.