Research

  1. The High Cost of 'FREE': Why your video marketing strategy needs more than free video players

    Brightcove - The High Cost of 'FREE': Why your video marketing strategy needs more than free video players

    YouTube and Vimeo provide great social communities with global reach. But if your company uses only these hosting sites, you stand to lose control over some capabilities in the long run. The good news is you don’t have to choose! Learn how a blended distribution strategy for video marketing gives you the best of both worlds.

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    Brightcove
  2. Ultimate Guide to Assessing Your Digital Marketing Program

    Silverpop - Ultimate Guide to Assessing Your Digital Marketing Program

    In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. Learn how to conduct a self-assessment that enables you to attack upcoming initiatives with renewed vigor and make substantial progress compared to what you'd achieve otherwise.

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    Silverpop
  3. Mobile Marketing Tips

    SmartFocus - Mobile Marketing Tips

    Understanding the mobile user experience is vital for every marketer to maximise their campaign effectiveness. Most consumers now have constant connectivity - through smartphone, tablet and computer - they are ‘always on, always connected’.

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    SmartFocus
  4. How To Be Successful In Mobile Advertising

    Quantcast - How To Be Successful In Mobile Advertising

    Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.

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    Quantcast
  5. Best Marketing Practices for Growing your App

    Fiksu - Best Marketing Practices for Growing your App

    With more than 2.5 million mobile apps competing for users, finding the right users for your app can be a huge challenge. This whitepaper gives proven ways to increase your ROI aand get your app in the hands of loyal users.

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    Fiksu
  6. The Real World of Real-Time Advertising

    Quantcast - The Real World of Real-Time Advertising

    Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.

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    Quantcast