Zero Party Data Workshop

Leveraging Zero-Party Data to Build Loyalty Moments

In an era where brands are increasingly focused on personalization and building emotional loyalty, understanding and leveraging zero-party data has never been more critical. Yet, many marketers find themselves at a crossroads, unsure of how to effectively gather and apply this valuable data.

Join Aki Technologies' SVP of Marketing, Stephanie Bunnell for an insightful workshop featuring case studies from leading brands that actively use zero-party data to inform their campaign decisions. We'll start with an introduction to the vast applications of zero-party data, setting the stage for our hands-on workshop.

During the workshop, we'll guide you through creating a loyalty moment taxonomy using zero-party data, showcasing various moments throughout the customer journey. By the end of the session, you'll walk away with actionable strategies to future-proof your approach, including an exclusive glimpse into the emerging concept of subzero-party data. With advancements in tools like Neuralink and Apple Vision Pro, you'll discover new ways to access deeper consumer insights than ever before.

What we'll discuss:

• Learn how to gather zero-party data through interactive engagements and real-world case studies
• Discover how to build a comprehensive loyalty moment taxonomy that enhances the customer journey
• Gain insights into emerging trends like subzero-party data and leverage advanced tools for deeper consumer understanding