The Masterclass Format
Masterclassing Inc offers senior client-side executives the opportunity to find out exactly how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all touchpoints.
Masterclassing hosts events in New York, Chicago, Los Angeles, Minneapolis, Dallas, Miami, Atlanta, Philadelphia, Washington DC, Toronto, London, Barcelona, Cologne, Dubai, Singapore and Sydney. In 2015, Masterclassing will host over 75 events in 16 cities within seven countries on four continents around the world.
At the free to attend, half-day events, delegates will hear from experts in digital marketing with experience of working in their sector, who will explain how mobile, social, search, affiliate, email and other online tools can be successfully deployed in their industry.
The Digital Masterclass events cover the broad sweep of digital disciplines, while the Mobile Masterclass and Social Masterclass events take a deeper dive into Mobile and Social respectively.
At the events, each expert offers an overview of their experience and expertise in a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions.
Additionally at the event, delegates hear a keynote presentation from a leading client-side executive from your industry, talking about their own digital marketing experiences. Former keynote speakers include representatives from BBC, Jet Blue, Emirates, Museum of London, Miami Marlins, TravelZoo, Birchbox, TIAA CREF, Waldorf Astoria, HomeFinder, and more.