The Masterclass Format

Masterclassing Inc offers senior client-side executives the opportunity to find out exactly how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all touchpoints.
Masterclassing hosts events in New York, London, Dubai, Chicago, Los Angeles, Barcelona, Minneapolis, Dallas, Miami, Atlanta, Singapore, San Francisco, Amsterdam, Washington DC, Toronto, Cologne, Sydney, and many others. In 2016, Masterclassing will host nearly 150 events in 26 cities within twelve countries on four continents around the world.
At the free to attend, half-day events, delegates will hear from experts in digital marketing with experience of working in their sector, who will explain how mobile, social, search, affiliate, email and other online tools can be successfully deployed in their industry.
The Digital Masterclass events cover the broad sweep of digital disciplines, while the Mobile Masterclass and Social Masterclass events take a deeper dive into Mobile and Social respectively.
At the events, each expert offers an overview of their experience and expertise in a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions.
Additionally at the event, delegates hear a keynote presentation from a leading client-side executive from your industry, talking about their own digital marketing experiences. Former keynote speakers include representatives from BBC, Jet Blue, Emirates, Museum of London, Miami Marlins, TravelZoo, Birchbox, TIAA CREF, Waldorf Astoria, HomeFinder, and more.

Latest News

  1. 20:14 - 24th Oct 2016

    Registration is now open for the Virtual & Augmented Reality Masterclass in New York on June 22nd, 2017.

    View event
  2. 14:05 - 21st Oct 2016

    The Digital Fashion & Luxury Masterclass in London on 4th April 2016 is now open for registration.

    View event
  3. 13:22 - 21st Oct 2016

    Registration is now open for the next Digital Agency Masterclass in London on 25th April.

    View event


The roundtables are an opportunity to get in-depth consultations from each of the experts speakers, asking the questions that matter to your company.

Expert presentations

Leading experts in their field will showcase the latest digital, mobile and social innovations in short, focused 10 minute presentations, highlighted with sector specific case studies.


Watch this two minute video to understand the format of a Masterclass, hearing from both the expert speakers and the delegates about what they got out of the event.