The Masterclass Format
The Masterclass series offers senior client-side executives the opportunity to find out exactly how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints.
At the free to attend, half-day events, delegates will hear from experts in digital marketing with experience of working in their sector, who will explain how mobile, social, search, affiliate, email and online tools can be successfully deployed in their industry.
The Digital Masterclass events cover the broad sweep of digital disciplines, while the Mobile Masterclass and Social Masterclass events take a deeper dive into Mobile and Social respectively.
At the events, each expert will offer an overview of their experience and expertise in a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. Additionally at the event, you will hear a keynote presentation from a leading client-side executive from your industry, talking about their own digital marketing experiences.