Shortlist Announced
Effective Digital Marketing Awards 2022
The Shortlist for the 2022 Effective Digital Marketing Awards has been announced. The winners will be announced at a Virtual Awards Ceremony on 8 July. Congratulations to everyone who made the Shortlist.
Entry Information
Effective Digital Marketing Awards 2022
The Effective Digital Marketing Awards have a strong emphasis on effectiveness, so the winners are typically campaigns and solutions where solid evidence of success is a key component of the entry.
The Shortlist has now been announced, and the winners will be announced at a Virtual Awards Ceremony on 8th July.
Entry Deadline:
Shortlist Announcement:
Awards Ceremony:
Shortlist
Below is the Shortlist in each category for the 2022 Effective Digital Marketing Awards. The winners will be announced at a Virtual Awards Ceremony on 8 July. In addition to the 20 categories listed below, there are also three special awards. These include the Grand Prix Award, which is the judges’ choice of the best entry overall; and two Digital Expert of the Year Awards, one for North America, the second for UK, EMEA and APAC. The Digital Expert Awards recognise the company which averages the highest attendee feedback results when presenting at Masterclassing events around the world.
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Most Effective Advertising CampaignShortlist
- Abide and Moburst
- L'Oreal Spain and VDX.tv
- Redefine Meat and Moburst
- Tiso and QueryClick
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Most Effective Paid Social CampaignShortlist
- Deutsche Telekom and Mindshare
- Imagination Technologies and Liberty
- Redefine Meat and Moburst
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Most Innovative CampaignShortlist
- Consorbank and Adlicious
- GambleAware, Picnic and Goodstuff
- Nescafe and tmwi
- Nissan and VDX.tv
- Yext
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Most Effective Video CampaignShortlist
- Canal and River Trust UK and VDX.tv
- Imagination Technologies and Liberty
- McCormick & Company’s French’s, DentsuX and AdColony
- Redefine Meat and Moburst
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Most Effective Tech PlatformShortlist
- Adlicious
- Adverity and iProspect
- Cognitiv
- MarketMuse
- The Ozone Project
- Yext
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Most Effective Search CampaignShortlist
- GoCardless and Blue Array
- Provident and Cube Group
- Redbox Mobile
- Yellow Zebra Safaris and Merkle
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Most Effective Retail CampaignShortlist
- B&Q and Yodel Mobile
- Fjällräven and Animech
- Simpli.fi
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Most Effective Performance Marketing CampaignShortlist
- MSF UK and Crafted
- Simpli.fi
- Tipico and Zoomd
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Most Effective Pandemic CampaignShortlist
- Clarins UK and Hootsuite
- Fonix, Children in Need and Comic Relief
- Mypostcard.com
- SmartCover and Outbrain
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Most Effective Mobile CampaignShortlist
- Abide and Moburst
- B&Q and Yodel Mobile
- GambleAware, Picnic and Goodstuff
- Kroton and Upstream
- Lidl, OMD and Venatus – Lidl Christmas Minigame
- McCormick & Company’s French’s, DentsuX and AdColony
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Most Effective B2B CampaignShortlist
- Aggreko and Merkle
- Imagination Technologies and Liberty
- Raja Workplace and tmwi
- Redefine Meat and Moburst
- Tiqets
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Most Effective Launch CampaignShortlist
- Loch Electronics and Nuuk
- RacingNews365, Fingerspitz and TDE
- Redefine Meat and Moburst
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Most Effective International CampaignShortlist
- Aggreko and Merkle
- Arcelik AS & Ingage Media
- Deutsche Telekom and Mindshare
- Loch Electronics and Nuuk
- Redefine Meat and Moburst
- Samsung and VDX.tv
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Most Effective Integrated CampaignShortlist
- DGB Jagermeister and VDX.tv
- MSF UK and Crafted
- mycarcheck and Gravytrain
- The Entertainer and Mapp
- Yellow Zebra Safaris and Merkle
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Most Effective Influencer CampaignShortlist
- Abide and Moburst
- Billion Dollar Boy and Vichy
- Thermo Fisher Scientific
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Most Effective FMCG/CPG CampaignShortlist
- McCormick & Company’s French’s, DentsuX and AdColony
- Nescafe and tmwi
- Redefine Meat and Moburst
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Most Effective DTC eCommerce CampaignShortlist
- B&Q and Yodel Mobile
- Redefine Meat and Moburst
- Simpli.fi
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Most Effective Data & Analytics CampaignShortlist
- Boundless and Trueology
- Fifty Technology x OmniGov at MG OMD
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Most Effective Content Marketing CampaignShortlist
- Deutsche Telekom and Mindshare
- Diageo Bar Academy and Smarts
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Most Effective Attribution SolutionShortlist
- Barcelo Hotel Group and Nielsen
- Dyno-Rod and Call360
- QueryClick
- Simpli.fi
Judging Criteria
Read on to find out what the judges will be looking for when scoring the entries.
20% Strategy
Judges will evaluate a clear explanation of business goals, evidence of a sound business strategy, and how those goals will be achieved in the development and launch of the campaign or solution.
20% Innovation
For the Innovation element, the judges will be looking for evidence of originality, creativity, and innovation to employ a different approach in solving an old problem.
20% Execution
Regarding execution, the judges will assess how well the campaign or other solution was delivered and overcame any challenges that were identified or encountered.
40% Results
The judges will consider evidence of effectiveness in real numbers, relating results back to the entry's original goals. If the numbers are confidential, please make this clear on the Entry Form.
Meet the Judges
Meet our judging panel of leading global brand marketers, representing 12 cities and four continents around the world.
Antonis Konstantinidis
Senior SEO Manager, Charlotte Tilbury
Dean Lindsay
Senior Manager, Product Marketing, Checkout.com
Rachel Grate
Head of Brand Marketing, Tiqets
Alexis Jourrou
Director of Global Enterprise Innovation, Conde Nast
Rebecca Shaw
Digital Marketing Lead, Microsoft
Courtney Kociemba
Senior Director of Loyalty, Kendra Scott
Lyndsay Anderson
Marketing Director, Dirty Bones
Ros Robinson
Head of Marketing, Ascot Racecourse
Natarscha Lunde
Marketing Director, Kong Company
Vera Koch
VP, Global Marketing, eSalon
Avantika Saxena
Director of Growth Marketing, Fresh Prep
Sush Padhye
Digital Marketing Manager, Total Tools
Roxana Nicolescu
VP Brand Marketing & Social Media, Wego Middle East
Leslie Griffin
Director, Product & Marketing Analytics, Reebok
Imogen Thompson
Advocacy Lead, John Lewis
Scott Ward
Senior Marketing Manager, Center Parcs
Chuck Cantrell
VP of eCommerce, Luxie
Zeeshan Khan
Head of Marketing, Legoland
Tara O'Hara
Director of eCommerce, Knix
Katharina Sutch
Global Shopper & OmniChannel Activation Director, LEGO Group
Sathis Aravinda
Regional Director of Revenue, Sales, Distribution & Digital, Middle East & Africa, Millennium Hotels and Resorts
Where & When
Awards Ceremony
Ceremony Agenda
About Event
When
Where
More information will follow once the Shortlist has been announced, for more information about the Awards Ceremony, email awards@masterclassing.com
Sponsorship
To find out more about Sponsorship opportunities for the 2022 Effective Digital Marketing Awards, please get in touch via our Contact page or the button below.