Effective Digital Marketing Awards 2021
Shortlist Revealed
The shortlist for the 2021 Effective Digital Marketing Awards has been revealed.
Scroll down to see the full list of shortlisted entrants in each category.
The winners will be announced at a Virtual Awards Ceremony on 9 July.
Shortlist
Read on to see the full list of shortlisted entries in all 24 categories.
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Most Effective
Tech PlatformShortlist- Cognitiv NeuralMind
- Metigy
- Traackr
- TrafficGuard
- Uberall
- Yext
-
Most Effective
Pandemic CampaignShortlist- Coca Cola, Mobsta and Mediacom
- Médecins Sans Frontières UK and Crafted
- OmniGOV, The Department for Business, Energy and Industrial Strategy, Mobsta and Urban Analytix
- Specsavers and Curated Digital
- Specsavers and Tangerine Communications
- Tastecard and Awin
- Whittard of Chelsea and Search Laboratory
- Yext
-
Most Effective
International CampaignShortlist- Deutsche Telekom and Mindshare
- Glamglow and ForwardPMX
- Lane Crawford and ForwardPMX
-
Most Effective
Advertising CampaignShortlist- Artiphon and Nuuk
- AstraZeneca, HealixGlobal and Tremor Video
- Moose Toys, AdColony and Powerphyl Media Solutions
- Orange Cyberdefense AND Redkiwi
- Royal Philips Brand Store DACH and Booming
- Shopkick and Moburst
-
Most Effective
FMCG/CPG CampaignShortlist- 3M Flex & Seal and #paid
- Chicago Town, Mobsta, IRI and Wavemaker North
- Dairy Farmers Canada and #paid
- Russian Standard Vodka, The Village Communications and TabMo
- The Scotch Malt Whisky Society and ForwardPMX
-
Most Effective
Retail CampaignShortlist- Chicago Town, Mobsta, IRI and Wavemaker North
- NBC Universal and Inmar Intelligence
- Sally Beauty & Salon Services and QueryClick
- Shopkick and Moburst
- Simpli.fi
- The Perfume Shop and Incubeta
-
Most Effective
Mobile CampaignShortlist- BritBox, Total Media and Picnic
- Empiricus and MoEngage
- Moose Toys, AdColony and Powerphyl Media Solutions
- MyFitnessPal and Jellyfish
- My Online Therapy and Yodel Mobile
- OmniGOV, The Cabinet Office and Mobsta
- Shopkick and Moburst
- TIM and Vantagens
-
Most Effective
Influencer CampaignShortlist- Deutsche Telekom and Mindshare
- Glamglow and ForwardPMX
- Samsung Affiliate Team and Awin
- Sky – I Hate Suzie YouTube Series
-
Most Effective
TikTok CampaignShortlist- Converse, Foot Locker and Obviously
- Dairy Farmers Canada and #paid
- Shopkick and Moburst
-
Most Effective
Instagram CampaignShortlist- Converse, Foot Locker and Obviously
- NBC Universal and Inmar Intelligence
- Vivel and The Digital Street
-
Most Effective
Facebook CampaignShortlist- Best Friends Animal Society and ForwardPMX
- Ollie's Bargain Outlet and StitcherAds
-
Most Effective
Attribution SolutionShortlist- AppsFlyer
- Docks Bruxsel, Mobsta, Halo and BWP
- QueryClick
- Simpli.fi
- Stellantis, Nielsen and Starcom
-
Most Effective
Search CampaignShortlist- BT Sport, BT TV and QueryClick
- House of Oak and The SEO Works
- Pure Property Finance and Liberty Marketing
- Rovva and Croud
- The Natural History Museum and Crafted
- The Perfume Shop and Incubeta
-
Most Effective
Social Purpose CampaignShortlist- Best Friends Animal Society and ForwardPMX
- OmniGOV, The Department for Business, Energy and Industrial Strategy, Mobsta and Urban Analytix
- Starlight Children’s Foundation and TIPi Group
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Most Innovative CampaignShortlist
- BritBox, Total Media and Picnic
- Bruynzeel Keukens and Fingerspitz
- Plarium and Zorka.Agency
- Pure Property Finance and Liberty Marketing
- TIM and Vantagens
- UGG and Croud
-
Most Effective
Integrated CampaignShortlist- BMW South Africa, Vizeum Media and VDX.tv
- Eat Just and Inmar Intelligence
- Huggies and RocketMill
- The Royal British Legion and Croud
- TIM and Vantagens
- Withings and Search Laboratory
-
Most Effective
DTC eCommerce CampaignShortlist- Mycarcheck and GravyTrain
- TIM and Vantagens
-
Most Effective
Branded Content CampaignShortlist- Deutsche Telekom and Mindshare
- Specsavers and Curated Digital
-
Most Effective
Data & Analytics CampaignShortlist- Furniture Village and tmwi
- Google and PHD Taiwan
- Health Affairs and RocketMill
- Laithwaites Wines and Incubeta
- Tesco Mobile, QueryClick and Merkle
- The Entertainer and Mapp
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Most Effective
Launch CampaignShortlist- Eat Just and Inmar Intelligence
- Roli and Nuuk
- Splink Industries and Yodel Mobile
- TIM and Vantagens
- The Times Radio and Redbox Mobile
-
Most Effective
Location CampaignShortlist- Coca Cola, Mobsta and Mediacom
- Kwalitaria and Fingerspitz
- OmniGOV, The Cabinet Office and Mobsta
-
Most Effective
Video CampaignShortlist- BMW South Africa, Vizeum Media, VDX.tv
- Dairy Farmers Canada and #paid
- Jack in the Box, Carat, and Pixability
- OmniGOV, The Cabinet Office and Mobsta
- Shopkick and Moburst
- VIA VAI Shoes and Fingerspitz
-
Most Effective
Performance Marketing CampaignShortlist- Artiphon and Nuuk
- Glamglow and ForwardPMX
- Laithwaites Wines and Incubeta
- Lane Crawford and ForwardPMX
- Shopkick and Moburst
- Stackers and RocketMill
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Most Effective
B2B CampaignShortlist- Appian and Search Laboratory
- Diageo Bar Academy and Smarts
- Europa and Skeleton
- OmniGOV, The Department for Business, Energy and Industrial Strategy, Mobsta and Urban Analytix
- Pure Property Finance and Liberty Marketing
- Tesco Mobile and QueryClick
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Digital Expert of the Year - UK, EMEA and APACShortlist
- Braze
- Datasine
- Leadfamly
- Meltwater
- Relative Insight
- Stickyeyes
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Digital Expert of the Year - North AmericaShortlist
- Jebbit
- Mavrck
- Mobile Fuse
- #paid
- Relative Insight
- Tribe
Awards Ceremony
2021 Awards Ceremony
Ceremony Agenda
About Event
When
Where
The Virtual Awards Ceremony for the Effective Digital Marketing Awards will take place on 9 July
Meet the Judges
Meet our judging panel of leading global brand marketers, representing seven cities and three continents around the world.
Carmen Gould
Marketing & Customer Experience Director, Oxford University Press
Aarohi Surya
MEA Marketing Representative, HTC
Cloé Auger
Marketing & Communication Manager, Pernod Ricard
Liliana Caimacan
Head of Innovations, Tata Global Beverages
Lizbeth James
Director, Digital Commerce, Nestle
Nils Knoop
Integrated Marketing & Communications Manager, Ben & Jerry's
Debbie Marshall
Managing Director, Silver Travel Advisor
Lindsay McCormick
CEO and Founder, Bite Toothpaste Bits
Maya Menon
Director of Marketing, Swap.com
Marta Moses
SEO Manager, EDF
Anthony Robertson
Global Marketing Manager, Whole Foods Market
Meredith Rosenbloom
Director, Growth Marketing, Grubhub
Nicola Smith
Senior Social Marketing Manager, TUI Group
Chris Thompson
Brand Manager, Eaglemoss Hero Collector
Jessica Weshler
Marketing Manager, Philips
Sam Clark
Head of Creative, Feather
Sachin Rajpal
Marketing Director - Beverages and Seasonal, Kraft Heinz
Ömer Sami
Head of Analytics, FindHotel
Lilia Dikova
Head of Digital, Bionic
Sarah Sunderbrink
Senior Lead, Social Media, Zooplus
Mohammad Umar
Senior Manager, Data Analytics, Honeywell
Nora Zukauskaite
Global Head of Marketing, Ciaté London, Lottie London, Skin Proud
Alan Magee
Vice President Digital Marketing and Technology, Church's Chicken
Jennifer Hayman
VP, Digital and Social Media, Wells Fargo
Karl O'Leary
Senior Marketing Lead, Hermes
Sponsorship
To find out more about Sponsorship opportunities for the 2020 Effective Digital Marketing Awards, please get in touch via our Contact page or the button below.