Privacy Policy & Cookies

Our Commitment To Privacy

This notice applies to all personal data collected by us in respect of our events and services, and collected or submitted on the Masterclassing website, or the website of our sister sites, specifically and The said websites are operated by Masterclassing Limited (UK) and Masterclassing Inc (US).
We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.


Who we are

Masterclassing Ltd and Masterclassing Inc, which publish Mobile Marketing Magazine, collects, uses and is responsible for certain personal information about you. When we do so we are regulated under applicable data protection legislation including the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018 (DPA), as well as other regional legislation, including the California Consumer Privacy Act 2018 (CCPA). We are responsible as ‘controller’ of that personal information for the purposes of those laws and all our staff are required to comply with this privacy notice at all times when processing personal data on our behalf.
Our Global Data Protection Administrator can be contacted at, +44-7769-674824, Masterclassing Ltd, Origin Workspace, 40 Berkeley Square
Bristol, BS8 1HP.  Further details on the DPA and GDPR can be found at the Information Commissioner’s Office website ( and on the CCPA at the California Department of Justice’s website ( 


The personal information we collect and use


1.Information collected by us

In the course of hosting our events programme, whitepaper research service, awards programme and webinar series, we collect the following personal information when you provide it to us: 

  • Name

  • Job title

  • Company

  • Phone number

  • Email address

  • Twitter handle


2.Information collected from other sources 

We also collect personal information from other sources as follows:

  • Sources of data in the public domain

  • Social networks

  • Conferences and seminars 

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. 
Please also note that we do not knowingly collect data relating to children.


How we use your personal information 

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: 

  • Where we need to perform the contract we are about to enter into or have entered into with you.

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • Where we need to comply with a legal or regulatory obligation, such as a court order.

With your consent, which must be genuine, informed, specific and freely given.

We use your personal information as follows: 


1. Purpose/Activity:

To process and deliver any contract you have with us for the sale of our products, services or publications to you.


Lawful basis for processing:

Performance of a contract with you.


2. Purpose/Activity:

To provide you with information you have requested from us, respond to enquiries or requests from you and communicate with you in relation to those enquiries or requests.


Lawful basis for processing:

(a) Necessary for our legitimate interests (carrying out B2B activities in the course of our business in response to business customer enquiries or requests).

(b) Consent (carrying out B2C activities in the course of our business in response to B2C and/or individual customer enquiries or requests)


3. Purpose/Activity:

To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data). 


Lawful basis for processing:

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).

(b) Necessary to comply with a legal obligation.


4. Purpose/Activity:

To enable you to give feedback or complete a survey. 


Lawful basis for processing:

(a) Necessary for our legitimate interests (to study how B2B customers use our products/services, to develop them and grow our business).

(b) Consent (to study how B2C and/or individual customers use our products/services, to develop them and grow our business)


5. Purpose/Activity:

To provide you with information regarding our events, services and publications, to invite you to our events, and to invite you to access our services and publications - and in each case to process your registration/attendance/access. 


Lawful basis for processing:

(a) Necessary for our legitimate interests (to communicate with B2B customers to develop our products/services and grow our business).

(b) Consent (to communicate with B2C and/or individual customers to develop our products/services and grow our business)


6. Purpose/Activity:

IN RESPECT OF MOBILE MARKETING MAGAZINE ONLY – To circulate our newsletter to you. 


Lawful basis for processing:

(a) Necessary for our legitimate interests (to communicate with B2B customers).

(b) Consent (to communicate with B2C and/or individual customers)


7. Purpose/Activity:

To share your registration details with third parties (as further described below). 


Lawful basis for processing:

Your consent.


Opting out

Where we have received your “opt-in” (i.e. your consent) to hearing further from us, we may send you marketing communications accordingly. Where you are an existing B2C and/or an individual customer, in certain circumstances we may treat you as having given your consent (“soft opt-in”) to receiving marketing communications.

In either case, you can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.


Where we are communicating with you (or processing your data in some other way) on the basis of our legitimate interests, you can also “object” to us doing so by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data that we process and use on a different lawful basis, or in respect of which you continue to consent to us processing.


Our Website - Cookies

We use cookies on our website, which may collect personal data – see below for details of how we use cookies. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.


Our Website - Third-party links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.



If you are a supplier to us, you will be asked to supply certain personal data to us and we will process that personal data for the purposes of the contract that you and we enter into for the supply of your products/services.


Who you provide your personal information to 

on registration for an event, downloading our research white papers, or participating in our webinars, you will provide your registration details (“Your Details”) to us and to our business partner(s) (“Partners”) who are supporting or co-organising the event you are attending, supporting or co-authoring the white paper you download, or supporting or co- presenting the webinar you participate in, as applicable. 


Attendance at our events, downloading our white papers and participating in our webinars is free of charge. Details of the Partners are shown on the relevant registration page on our website. Each Partner will act as "controller" of your personal data to the extent that they process it and will do so in accordance with applicable data protection legislation and their own data protection policy which we encourage you to read. 


We may make your personal data available to our sister company, Masterclassing Inc, who is based in the USA (and vice versa). The USA does not have the same data protection laws as the United Kingdom and EEA. Any such transfer of your personal information will be subject to the European Commission approved standard data protection clauses as permitted under Article 46(2)(d) of the General Data Protection Regulation that are designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal information. 


We will not share your personal data with any other third party except:

  • where legally obliged to do so (e.g. HMRC, regulators or other authorities)

  • in accordance with our legitimate interests (e.g. with our professional advisors in connection with the management and development of our business)

  • with third parties who provide services to us (e.g. IT service providers) and who will act as processors of that data. 


How long your personal information will be kept

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers for seven years after they cease being customers, for tax purposes.

We keep personal data relating to our suppliers for longer, as it is in both our interests and theirs that they remain on our system and potentially available for work from us.


Your rights under the General Data Protection Regulation 

Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

  • Fair processing of information and transparency over how we use your use personal information

  • Access to your personal information

  • Require us to correct any mistakes in your information which we hold

  • Require the erasure of personal information concerning you in certain situations

  • Receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations

  • Object at any time to processing of personal information concerning you for direct marketing

  • Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you

  • Object in certain other situations to our continued processing of your personal information

  • Otherwise restrict our processing of your personal information in certain circumstances

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

  • Email, call or write to our Global Data Protection Administrator, John Owen,, +44-7769-674824, Masterclassing Ltd, Origin Workspace, 40 Berkeley Square, Bristol, BS8 1HP.


Your rights under the California Consumer Protection Act

Under the CCPA you have a number of important rights free of charge. In summary, those include rights to:

  • Up to two times each year, you may request that we disclose to you any of the following: The categories and specific pieces of personal data that we have collected about you; The categories of sources from which your personal data is collected; The business/commercial purpose for collecting your personal data; The categories of third parties to whom we sold or disclosed your personal data for a business/commercial purpose; The business/commercial purpose for selling or disclosing your personal data

  • In addition, you may request that we delete the personal data that we have collected from or about you. If we cannot delete all of your data, we will let you know the reason why, such as to detect and protect against fraudulent and illegal activity, exercise our rights or comply with a legal obligation.

  • You may request to opt out of our disclosure of your personal data to third parties for their marketing purposes. If you opt out, going forward, we will not share your data with such third parties to use for their purposes, unless you later direct us to do so. To effect the opt-out, please email to update your preferences.

We will respond to your access or deletion request within 45 days unless we need additional time, in which case we will advise you. To exercise these rights, please contact us at For verification purposes, you will be required to provide a photocopy or scanned image of identification that clearly shows your name and California address. We value your privacy and will not discriminate in response to your exercise of your privacy rights.


Keeping your personal information secure

We have appropriate technical and organisational security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.


How to complain

We hope that we can resolve any query or concern you raise about our use of your information. if you wish to discuss any aspect of how we process your personal data, please contact our Global Data Protection Administrator. GDPR: The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at or telephone: [0303 123 1113].
CCPA: In the event that Masterclassing does not resolve your complaint, you may file a Consumer Complaint Against a Business/Company via the California Department of Justice website


Changes to this privacy notice

This privacy notice was published on May 23, 2018, updated in November 2021, and most recently updated on January 14, 2022.
We may change this privacy notice from time to time, when we do we will update the privacy notice on our website.



Our website, like many websites, uses cookies. A cookie is a small file of letters and numbers that we put on your computer when you visit Our site uses third-party suppliers who set cookies on the websites' behalf, called analytical cookies. 

Analytical cookies allow us to recognise and count the number of visitors we receive and to see how visitors move around the site when they're using it. This helps us to improve the way our website works, for example by making sure users are finding what they need easily. For full disclosure, we use Google Analytics and you can read their privacy policy here: 


Our site is built upon a Content Management System (CMS), which also uses a single cookie to help the system know how to deliver content during your visit. This cookie is removed after every visiting session.


Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

  • F24_autoID

  • F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.

  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.


Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.


Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes