Beyond EAA Breakfast: The Hidden ROI of Accessibility
The European Accessibility Act is now in effect, and with it, a new chapter for digital teams.
For some, it’s a compliance task.
For others, it’s a catalyst for growth.
Forward-thinking brands are using this moment to do more than meet legal standards, they’re using accessibility to improve how their digital presence performs and connects.
In this session, we’ll explore how accessibility, when built into your strategy, becomes a powerful driver of clarity, brand trust, and cross-team alignment. You’ll see how leading organisations are rethinking accessibility as a long-term advantage and not a short-term fix.
What you’ll learn:
- Understand what the EAA means post-deadline and what’s next
- How AI is shaping the future of digital accessibility
- How top brands build scalable, cross-functional accessibility practices
- How to create experiences that are easier to navigate, find, and trust, for everyone
Compliance is just the starting point.
Let’s talk about what’s possible beyond it.
Take the next step
Secure your place to be part of the conversation.
Tom Küstermann is the DACH Growth Lead at Siteimprove, where he assists businesses in enhancing their digital performance through data-driven insights. Tom specialises in MarTech, website optimisation, and digital strategy, delivering measurable impact for enterprise clients
Stefan Herold is a Solution Consultant at Siteimprove. His role is to help customers and prospects understand the value of the Siteimprove platform. He has over 10 years of experience in MarTech at companies like Salesforce and Adobe, as well as consulting firms Accenture and PwC.
