Digital Marketing Masterclass
From Groundwork to Growth: AI’s Role in Marketing Efficiency
Hear from thought leaders, connect with senior marketers and tackle your biggest Digital and AI challenges at our In-Person Digital Marketing Masterclass.
With snappy expert presentations and intimate roundtable discussions, this Masterclass is the perfect forum for you to discover how AI is rapidly transforming marketing and advertising every step of the way.
Our experts will discuss the importance of setting up a durable, AI-assisted data foundation and showcase concrete examples of how AI/ML and GenAI are being deployed in the region. This session is not to be missed for senior marketers eager to supercharge their 2024 roadmap with AI, to enhance customer experience, optimize conversions.
What is AI's role in personalising marketing tactics and enhancing ROI. Presentations and conversations will dive into how AI transforms marketing from initial awareness to ultimate conversion and include some key discussion points noted below.
Key discussion points to include:
- How AI drives optimisation from awareness to conversion and ultimately maximises marketing ROI
- How to deploy an AI-enabled in-house solution that integrates seamlessly within an end-to-end ecosystem?
- The impact of AI on customer relationship marketing
Our ethos is simple. We want you to be an active participant. That’s why we’ve developed a format designed to optimise interaction and engagement.
How it works...
We start our In-Person Digital Marketing Masterclass with a series of 10 minute expert presentations before moving on to our expert-led roundtable discussions. When the time’s up, the expert at your table will move on and you’ll be joined by a brand new speaker.
These intimate roundtable sessions are the perfect forum for you to ask questions and find solutions to your digital marketing and AI challenges.
And, if you already know what you’d like to discuss, just let us know. Our registration form gives you the chance to suggest core topics and help us shape the agenda. Click the button to register now.
