Graduating from Basic Email Marketing, to Marketing Automation Workshop
If you’re thinking about graduating on from basic batch & blast email marketing, and implementing something more sophisticated, this is the perfect opportunity for you. In this Workshop, you’ll get to sit down, one-on-one with a marketing automation pioneer and ask any burning questions you have!
Join Adam Oldfield, CEO of Force24, who founded the company back in 2010 and has grown it into the UK’s fastest growing marketing automation platform that now supports over 5,000 UK marketers every single day.
He’ll be giving a brief introduction to the benefits of marketing automation, demonstrating how simple it is to onboard into your MarTech stack, and introducing tools & techniques to help marketers do more, with less.
An experienced digital marketer who has owned and run agencies for almost 15 years, Adam is the head of cross-channel, award-winning marketing automation specialist Force24. Combining his love for cutting-edge tech with a passion for lead nurturing best practice, Adam has developed a platform that is built by marketers, for marketers.
An outspoken advocate of the ‘less is more’ approach, Adam is a regular commentator on industry topics including intelligent multichannel marketing, holistic eCRM strategies, optimising customer journeys, personalisation, digital marketing and retargeting.
The 'Graduating from Basic Email Marketing, to Marketing Automation' Workshop will show marketing leaders the benefits of marketing automation, demonstrating how simple it is to onboard into your MarTech stack, and introducing tools & techniques to help marketers do more with less.
The 45-minute session will consist of a presentation from our digital partner, Force24, followed by an intimate and interactive discussion with the speakers and your peers.
What can you expect to learn? How marketing automation can…
• Boost marketing campaign your ROI
• Generate more sales-ready leads
• Save marketers upwards of 8 hours a week!
• Ensure data best practices to hike email deliverability rates and avoid spam
• Construct automated ‘journeys’ to increase efficiencies
• Craft beautiful emails & landing pages in
• Track web activity from individual visitors
• ‘Lead Score’ web traffic to determine the warmest leads