In-Person Event Digital

Leaders Lunch: Turning Communication into Conversions

Where
Grand Hotel et de Milan, Via Alessandro Manzoni, 29, 20121 Milano MI
When
Sep 23, 2026
12:15pm - 2:30pm (CEST)

Join fellow leaders over lunch to explore how conversational AI and business messaging are transforming the way organisations engage with customers. As expectations for faster, more personalised interactions continue to rise, discover how leading businesses are using conversational experiences to improve customer engagement, increase conversions and drive long-term growth.

 

The Numbers Behind the Shift:


Customer behaviour is changing, and the performance of communication channels reflects the growing opportunity for conversational engagement.

 

  • Email: 28–33% open rate | 1.12% click-through rate
  • SMS: 36% open rate | 6–7% click-through rate
  • WhatsApp: 81% open rate | 52–65% click-through rate | 32% conversion rate

 

Simply being present on these platforms, however, is only the first step. The true transformation happens when you pair messaging apps with advanced conversational intelligence. 

 

Join us at the lunch to discover how businesses are moving beyond basic messaging to create intelligent, personalised customer journeys that drive engagement, improve efficiency and turn every conversation into a valuable business opportunity.

 

Key Takeaways 

 

You'll learn how to: 

 

  • Build conversational customer journeys that reduce friction and create more seamless experiences.
  • Use conversational AI and business messaging to increase engagement, improve efficiency and drive conversions.
  • Meet rising customer expectations with personalised, real-time interactions at scale.
  • Transform customer conversations into opportunities to strengthen loyalty and generate measurable business value.

 

Take the next step 

 

Secure your place at this lunch to be part of the conversation.

Lorenzo Bei
Expert Speaker
Lorenzo Bei
Customer Success Manager, EMEA at Blip
Profile

Lorenzo Bei is a Customer Success Manager at Blip, working with organisations across the EMEA region to implement conversational AI and business messaging solutions. Passionate about the future of customer communication, Lorenzo helps businesses navigate the shift toward conversational experiences and regularly shares insights on AI, WhatsApp, and the evolving expectations of today's digital consumers.

Event Agenda Show more

12:15-12:30
Registration & Networking
Check-in, grab a drink and network ahead of the presentation
12:30-12:45
Expert Presentation
Hear from the expert speaker, Lorenzo Bei, Customer Success Manager, EMEA at Blip
12:45-14:15
Roundtable Discussions & 3-Course Lunch
Discuss your challenges with Blip and your peers
14:15-14:30
Key Takeaways & Further Networking
Summary of the key points discussed during the session, and a chance to finish off conversations and network
14:30
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